• How To Keep Your Copy Tight

    Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in spending a load of money on a professional copywriting when you can do the job just as well yourself? The problem […]

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  • Blogging Is Not A Waste Of Time

    Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see its value as marketing tool.  It’s very much a Marmite matter.  The anti-bloggers often believe you get a far better return for your time if […]

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  • Has Your Content Gone Stale?

    Just like your favourite cakes and biscuits, your content will go stale after a while if neglected.  It can happen without you realising.  Once day your website is performing pretty well and the next, nothing. Your rankings drop off, and your enquiries reduce. Suddenly, your words aren’t inspiring anyone. It’s not a case of ‘suddenly’. […]

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  • Your Marketing Strategy Is Nothing Without Content

    You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies with many of my clients. Together, we create a plan of action outlining the areas that the content needs to touch on. Then, I create […]

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  • Write Your Content So It Reflects How People Buy

    If you knew what made people buy, writing your marketing content would be a doddle, right? I’m not talking about features versus benefits or anything like that; I’m talking about the processes that go on inside their heads when they make a buying decision. Most people’s decisions to buy are made subconsciously so there are […]

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  • Content Marketing Doesn’t Have To Be Hard

    The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling a never-ending mountain that’s traversed by dry stonewalls that you have to climb over. Of course, rather than going through this creative pain yourself, you […]

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  • 5 Reasons Why Your Writing Sucks

      It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had faces. Every piece of marketing you produce is a flop despite it getting the green light from your management. What’s going […]

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  • Your Marketing Must Focus On One Idea Only

      “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working as a copywriter for many years, I’m used to clients trying to squeeze as many ideas as possible into a single piece of marketing to keep their costs […]

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  • Content Creating – The Number One Mistake You’re Making

      Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation, you need content. The problem is, many companies create their own content. Nothing wrong with that you might think, but nine times out of ten they fall into the same trap. This […]

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  • Copywriting For Sole Traders

      Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t going to get you anywhere, so how do you start? What type of copy […]

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