• Website Content: Why You Need Three Levels of Content – Part 2

      This is part two of the article looking at the different levels of content needed for a successful website. Level Style Purpose 1: Main web pages Conversational, customer focused, Plain English, concentrating on the benefits SEO – engage – convince – convert   2: Case studies and testimonials Conversational, Plain English, focus on service, […]

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  • Website Content: Why You Need Three Levels of Content – Part 1

      Content is something that has many uses. That’s why your content marketing strategy shouldn’t be a ‘one trick pony’. Recently, I was talking to a client who wanted me to create content for his company website with a ‘journalistic’ quality. That started a debate that got me thinking about levels of website content and […]

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  • Creating Content – Looking Beyond the Mirror

      The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what drives leads and, sometimes, closes sales. Or at least that’s what it should do. All too often it’s overlooked leaving you scratching your head. How […]

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  • Help People Find Your Content

      Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve been told time and time again about the importance of keeping their website fresh with great blogs and […]

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  • Video Marketing and The Importance of Knowing Your Audience

      You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking corporate video, an explainer video or a product awareness video, it will add a new dimension to your marketing messaging. There is one problem, though. A lot of companies lose sight of […]

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  • Edit Your Way to Stronger Content

      If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but in comparison to what comes next it is. After spending hours researching, thinking, drafting and redrafting to generate a first draft […]

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  • When Are Features More Important Than Benefits?

      Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make them want what you’re offering enough to buy. But is that always the case? Should benefits always take centre stage? Getting into the B2B mind-set […]

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  • How to Make Your Copywriting Persuasive

      If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the reader anything. They are boring and add nothing whatsoever to the world. What have you got to do to make your […]

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  • Why Professional Copywriting Isn’t as Cheap as Chips

      Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time, skill and a certain flair to produce something that’s engaging. You usually tell yourself you don’t have the time to create it yourself when the simple truth is […]

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  • Why Small Businesses Owners Should Be Themselves

      This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility that most corporations would give its right arm to possess (if it had one). I say to you it’s time to stand up and take […]

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