• Hire a Freelance Copywriter to Beat the NIC Hike and See Your Business Soar to New Heights

        A freelance copywriter and National Insurance are not usually bedfellows when it comes to articles on my website, but I feel the urge to splurge. Chancellor Rachel Reeves and the Labour posse have sucker-punched businesses – twice. Very hard. By increasing the National Insurance rate and reducing the threshold at which employers start […]

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  • How Creative is Your Copywriting?

      If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]

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  • Your Articles Are Flatlining: How to Bring Your Blog Back to Life

    No one is engaging with your articles. You religiously post items every week from your subject matter experts (SMEs), but readers are scarcer than hens’ teeth. The topics you cover are what your reader wants to read, but they’re snubbing you, and your blog is on the verge of extinction. What are you doing wrong? […]

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  • How to Create Your Brand Story

          Your brand story represents who you are and what you stand for. The science behind storytelling tells us that by understanding others’ thoughts and feelings, we can empathise, creating emotional connections. These connections can turn into trust and, eventually, revenue. That’s why understanding how to build a compelling brand story – that’s […]

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  • Content Marketing – It’s for People, Not Search Engines

    Content marketing drives the internet and, therefore, search results – that’s probably why many people are still writing articles for search engines rather than for people. Recently, I came across a site that was using content marketing. Yes, a lot of original content was added to its blog. Yes, it was topical content (in the […]

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  • Is Your Content Keeping Up with Customer Expectations?

    Customer expectations have changed a lot over the last few years. Money is a lot tighter than it was, and buyers are savvier. There was a time when this type of thing worked: Company: “Welcome to our website. We are the market leader. We pride ourselves in our customer service. BUY NOW!” Consumer: “Great. They […]

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  • Your customers don’t give a s*** about you.

    Savvy marketers know their customers don’t give a damn about their company. Customers are only interested in one thing – themselves. As soon as you get your head around that, and start disruptive marketing, you won’t be able to stop selling. Disruptive marketing is the new black. Realising that your customers aren’t interested in you […]

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  • How to align your communication strategy with your content marketing

    Is your communication strategy the same as content marketing? No, it’s not. This article will examine the difference and why your content must complement your comms strategy.   In an ideal world… …after agreeing on your communication strategy, you’ll have a content marketing calendar ready at the start of the year. It will set out […]

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  • Content is Important – Stop Treating it Like it Doesn’t Matter

    Yes, this post is about content writing. Yes, it is important. Are you listening?  As a freelance copywriter, something has become very plain to me. Over the years, I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well, it’s time things changed, and I’m about to tell you […]

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  • Content Marketing – valuable investment or a waste of time?

    Content marketing is one of those strategies that divides opinion. Some see it as a great way to engage with their audience and add value to them. Others think it’s a complete waste of time because no one reads stuff. Why do you think that? If you’ve tried it but haven’t got the results you […]

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