• Does Emotion Really Motivate People to Buy?

      This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by evoking emotion through your content. So, in answer to the title of this blog, yes, emotion does motivate people to buy. However, I’m not talking […]

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  • Don’t Be Lazy. Write Your Own Content

      No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a blue moon – consistently. Yes, I’m talking about blogging. There are a lot of writers out there who will gladly produce your content for you […]

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  • Stop Content Marketing – You Don’t Know What You’re Doing

      Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not enough just to say ‘hey, we blog therefore we have a content marketing strategy,’ because unless you have a clear […]

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  • Are You a Marketing Cheapskate?

      How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create all […]

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  • 5 Ways to Make Sure Your Copywriting Project Runs Smoothly

      Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving force that connects your business with your audience. And its vital that content is top notch because it’s representing you. For that reason, here are 5 ways to make sure your copywriting project runs smoothly. […]

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  • Content Marketing Made Simple

      Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build you a reputation for expertise in your field. Sounds great doesn’t it? Before you […]

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  • Green Marketing – How to Recycle Your Old Content

      Over the years you’ve amassed some pretty strong content. You have some great blog posts that are still being shared and talked about. But are you making the most of them? Reusing old content might sound like a lazy way to create copy, but it can be one of the best ways to enrich […]

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  • How to Find The Most Powerful Benefit Your Product Offers

      You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are the things your reader wants to know about. They are going to make their life easier, more prosperous, more enjoyable etc. So how can you be sure your content shouts about them? How can you […]

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  • Why You Shouldn’t Aim to Write Award Winning Content

      That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never enter your mind when writing. Why? Because when it does, you end up writing crap. Back to basics: why are you writing the content? That sounds like a stupid question, but it’s […]

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  • The Missing Link In Your Content Strategy

      You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content for your blog. Even though you’ve invested in a professional copywriter to create the content, your ideas have started to dry up. That’s when you […]

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