• The 5 Mistakes You’re Making When Writing Your Content

      Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep up to date with the latest thinking, so you’re right on it. If that’s the case, how come you’ve been looking at that blank screen for the last 10 minutes? The problem […]

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  • Copywriting – How to be Natural and Authentic

      This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]

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  • Simple Copywriting is Not For Dummies

      Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise and to the point.” Client: “Our customer base is very educated so we expect you to use language that reflects this. […]

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  • The Easy Way to Write Great Content Every Time

      On the face of it, writing content should be the easiest thing in the world. You have a product or service to write about, so surely all you have to do is tell the reader what it does and you’re there. Unfortunately it doesn’t work like that, which is why you usually end up […]

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  • Creating the Perfect Content Marketing Cocktail

      Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in Gran Canaria (yes, that’s me partaking in a Mojito), and the post-cycling cocktails were ace – although on the strong side. […]

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  • Why You Need an Editorial Calendar

      When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas for your blog. To maintain and drive engagement you have to generate a constant stream of great content that’s going to […]

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  • How to Measure The Effectiveness of Your Content Marketing

      Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact. It’s a tall order to create a regular stream […]

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  • The Absolute Truth About SEO Copywriting

      There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]

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  • What is Evergreen Content and How Do You Achieve it?

      You’ve probably heard people talk about evergreen content – but do you really understand what that means? In basic terms, content is evergreen if it continues to grab readers, social shares, comments and links well after it’s first published. And because it continues to draw people in, Google’s algorithm will see that your content […]

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  • How to Write Value-orientated Content

      Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]

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