• The Formula For Winning Content

      As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It doesn’t matter whether its website copy or articles, that kind of approach will only lead to one thing […]

    Read more

  • Can You Ever Be Truly Unique?

      It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must offer something no one else offers, work in a way no one else works and achieve things no one else has […]

    Read more

  • No, You’re Not the Market Leader, I Am

      Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a website or in a brochure? It’s amazing how many ‘market leaders’ there are in the world. It doesn’t matter if it’s kitchen design, software, telecoms, or finance related, […]

    Read more

  • No One’s Engaging With My Content

      Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your colleagues to read and they think it’s great, so what’s happening? Part of the problem is the amount of content there […]

    Read more

  • Stop Wasting Money on Content That’s Useless

      Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to perception. Take your typical company. On one side you have the marketing department. They are tasked with creating and developing every piece of external marketing […]

    Read more

  • Too Many Copywriters Spoil the Copy

      Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet and design rather than thinking about the content that has to be generated. Have you noticed that? The copy is always […]

    Read more

  • Long Copy Results in Better Rankings

      I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my shopping style; unlike a lot of my girlfriends, I know what I want, head straight to where I’m most likely to […]

    Read more

  • Why Is Your Content So Crap?

      Oh dear, come on, take a seat and let’s talk. Why do you feel that way about your content? Is it because someone said that if you’re not getting at least 8 social shares it’s failing? You know what? There’s loads of excellent content out there that doesn’t get that many shares and it’s […]

    Read more

  • Are White Papers Going The Way of The Dinosaurs?

      “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” Wikipedia   White papers are regularly produced by large corporates […]

    Read more

  • The Biggest Content Marketing Trends of 2015 – Infographic

    Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you can just write something and push it out through Twitter and Facebook and just wait for the phone to ring. Wide publication and interacting with your readers is essential. When they comment […]

    Read more