• Are White Papers Going The Way of The Dinosaurs?

      “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” Wikipedia   White papers are regularly produced by large corporates […]

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  • The Biggest Content Marketing Trends of 2015 – Infographic

    Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you can just write something and push it out through Twitter and Facebook and just wait for the phone to ring. Wide publication and interacting with your readers is essential. When they comment […]

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  • This is Why Content Marketing is Important

    OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and copywriters tell you to drum up business? Yes, it is important because it gets you in the search results so this happens: Joe enters “wooden […]

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