• 6 Ways To Increase The Trustability Of Your Website

      Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a great offer, exceptional product or service, and outstanding customer service, you need trust to sell. In a face-to-face situation, you can use your charm to build a trusting relationship. However, selling online […]

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  • Why Isn’t Your Content Marketing Working?

    After all the pestering from your management, staff, and online gurus, you decided you needed a content marketing strategy. That’s great. The only problem is you’re not seeing the results you should (or rather the unrealistic wants you were hoping for). First off, content isn’t a quick organic SEO (search engine optimisation) fix. There is […]

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  • Content Marketing Doesn’t Have To Be Hard

    The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling a never-ending mountain that’s traversed by dry stonewalls that you have to climb over. Of course, rather than going through this creative pain yourself, you […]

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  • 5 Reasons Why Your Writing Sucks

      It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had faces. Every piece of marketing you produce is a flop despite it getting the green light from your management. What’s going […]

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  • Your Marketing Must Focus On One Idea Only

      “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working as a copywriter for many years, I’m used to clients trying to squeeze as many ideas as possible into a single piece of marketing to keep their costs […]

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  • 5 Successful Types Of Content You Should Be Using

      When it comes to writing your marketing content, I get your thought process goes something like this: I want people to buy my product That means I must promote it at every opportunity So every piece of marketing I send out must push my product Because all I have to do is tell people […]

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  • Do You Have A Content Marketing Strategy?

      Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media? Oh boy, if that’s what you think, no wonder your content marketing is falling flat on its face. Every business needs a strategy behind its […]

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  • Create Your Own Content Marketing Ideas Generator

        How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when you realise your last article has been published and you have no idea what to write next. You’re conscious that search engine optimisation is the […]

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  • Do You Know Who Your Audience Is?

      How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read it. Companies know they have to sell to their customers. They even know the type of person who makes up their ideal audience. And yet […]

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  • A Feature Is Not A Benefit

      Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A feature is what something is A benefit is what something does So why am I writing about this again so soon? […]

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