• Website Content: Why You Need Three Levels of Content – Part 3

      So far in this series of articles we’ve looked at why your website content must be written to engage, convince and convert. Then we took a peek at the level two content (case studies), which are designed to showcase your expertise to convince the reader you are an expert in your field. But happens […]

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  • Website Content: Why You Need Three Levels of Content – Part 2

      This is part two of the article looking at the different levels of content needed for a successful website. Level Style Purpose 1: Main web pages Conversational, customer focused, Plain English, concentrating on the benefits SEO – engage – convince – convert   2: Case studies and testimonials Conversational, Plain English, focus on service, […]

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  • Website Content: Why You Need Three Levels of Content – Part 1

      Content is something that has many uses. That’s why your content marketing strategy shouldn’t be a ‘one trick pony’. Recently, I was talking to a client who wanted me to create content for his company website with a ‘journalistic’ quality. That started a debate that got me thinking about levels of website content and […]

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  • Creating Content – Looking Beyond the Mirror

      The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what drives leads and, sometimes, closes sales. Or at least that’s what it should do. All too often it’s overlooked leaving you scratching your head. How […]

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  • Help People Find Your Content

      Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve been told time and time again about the importance of keeping their website fresh with great blogs and […]

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  • How to Make Your Copywriting Persuasive

      If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the reader anything. They are boring and add nothing whatsoever to the world. What have you got to do to make your […]

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  • Customer Letters – What Do They Say About You?

      Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of conversational communication on their website and social media channels. Slowly, they are dragging themselves away from the starchy corporate image of old as they realise that their customers want cosy, friendly, chatty […]

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  • Time-limited Offers Will Strengthen Your Copy

      How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash. What if, after you’ve bought the item, you find it cheaper elsewhere? What if you’re out and about next week and […]

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  • What Comes First? Website Design, SEO, or Content?

      You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You know you need an expert to help you with your SEO strategy. You also know you need a professional to create mind-blowingly excellent content. But, which one do […]

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  • Is Your Content Meaningless?

      Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t be that hard, right? After all, you work in your business every day, talk […]

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