• Corporates, You Need a Virtual Copywriter. Here’s Why

      Every business needs content and corporates need more than most. Looking beyond your website content, there are also: Brochures Emails Internal communications Whitepapers Reports Articles and blogs Scripts Case studies It’s an uphill struggle. To keep up with this demand, you can either palm tasks off on your already overworked staff that doesn’t have […]

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  • Are Freelance Copywriters Expensive?

      If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for not a lot of money). Why? Well, for starters a freelance copywriter has heaps […]

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  • Avoiding The Freelance Client Famine

      On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s not quite that easy. When you freelance there’s no sales team around you delivering work – you have […]

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  • Is There Such A Thing As A Single Global Marketing Voice?

      No. I could stop this blog post here, but it probably needs a wee bit more of an explanation than a simple ‘no’. There are a lot of global companies out there. Some are vast, unwieldy multinationals; others are smaller concerns that just happen to have a global market for their products and services. […]

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  • Copywriting That Dares To Be Different Wins

      As a business, it’s good to be the stripy elephant in the room. Why? Because you have to stand out. What’s the point in looking and sounding like every other business? You have to have something about you that makes you different to your competitors. Before you say, our customer service is second to […]

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  • How To Make Your Marketing Stand Out When You Don’t Have An Obvious USP

      You are advised continuously to promote your USP in all your marketing materials to make you stand out. OK, that makes sense. But what happens when you don’t have an obvious USP? Plus, what if you work in a less-than-glamorous industry (aka one that’s as boring as hell) in which you and your competitors […]

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  • The Copywriter’s Green Cross Code

      If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code Man (aka Dave Prowse who also played Darth Vader). Well, the copywriter’s green cross code is nothing like […]

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  • Don’t Make People Hunt For Your Content

      You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it. The problem is a drought has hit; where there should be people clamouring for your wisdom, there is nothing, nada, zilch. It’s great that you […]

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  • Content That Stops The Scanners In Their Tracks

      Scanners are people who read stuff online. They are the ones your content has to convince to buy your product or service – not easy. Most businesses are used to selling face to face (not all, but a lot). The problem is selling with your customer in front of you is easy. You can […]

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  • Copywriting is Not a Panacea

      If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting will do that for you. There is only one guarantee in marketing, and that’s the fact that not […]

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