Archives
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Website Content: Why You Need Three Levels of Content – Part 1
Content is something that has many uses. That’s why your content marketing strategy shouldn’t be a ‘one trick pony’. Recently, I was talking to a client who wanted me to create content for his company website with a ‘journalistic’ quality. That started a debate that got me thinking about levels of website content and […]
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In-house or Outsourced? The Pros and Cons of Freelance Copywriting
In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against. A few months ago I did some work for a London based Fintech. They were looking for a new approach to their direct mail letters because their response rate wasn’t the greatest. The then CMO […]
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Creating Content – Looking Beyond the Mirror
The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what drives leads and, sometimes, closes sales. Or at least that’s what it should do. All too often it’s overlooked leaving you scratching your head. How […]
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Corporate Brochures – The Perfect Formula
Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used as part of a direct mail campaign, but it will only be effective if it’s done right. Don’t give in to […]
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Help People Find Your Content
Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve been told time and time again about the importance of keeping their website fresh with great blogs and […]
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Finding the Right Copywriter For Your Project
Once you’ve made the decision to work with a professional copywriter, you the have to find the one that’s going to deliver the results you want. A quick Google search will show the vast number there are out there (and as with every service provider, they vary widely in experience and quality of work), […]
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Copywriting – What is a First Draft?
When working with a professional copywriter, the proposal you received would have mentioned the timescale for the production of the initial draft. What exactly is that? If you think that after giving your brief and information to your writer, she goes away and writes your content for you in about five minutes, think again. […]
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Do You Really Have to Blog to Build Your Business?
Ask anyone who’s involved in online marketing about how to get great rankings, and they’ll recommend you start a blog. Does that mean you’ll only rank if you have a blog? No. But before you start dancing around the office, here’s a cautionary word or two. It is possible to rank well and get […]
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When Are Features More Important Than Benefits?
Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make them want what you’re offering enough to buy. But is that always the case? Should benefits always take centre stage? Getting into the B2B mind-set […]
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How to Make Your Copywriting Persuasive
If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the reader anything. They are boring and add nothing whatsoever to the world. What have you got to do to make your […]
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