• How to Give a Complete Copywriting Brief

      You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and content But, looking for a writer doesn’t just mean doing a quick Google search, picking one […]

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  • How Much is Your Strapline Worth?

      According to the Cambridge Dictionary, a strapline is: “A short, easily remembered phrase used by an organisation so that people will recognise it or its products.” Some of the most famous examples are: Every little helps – Tesco Never knowingly undersold – John Lewis Because you’re worth it – L’Oréal Love it or hate it […]

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  • 17 Ways a Copywriter Will Help Your Business

      It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t provide. Working on a freelance basis, their experience is incredibly wide and varied meaning they can bring a unique […]

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  • How to Approach a Copywriter

      In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print but there’s no copy. If it’s an email campaign, you want to send it tomorrow but there’s no […]

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  • The Differences Between In-house Writers and Professional Copywriters

      You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string a sentence together? Or, do you higher a professional copywriter to work alongside your team to produce the content as and when you need it? Perhaps this will […]

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  • Why You Shouldn’t Aim to Write Award Winning Content

      That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never enter your mind when writing. Why? Because when it does, you end up writing crap. Back to basics: why are you writing the content? That sounds like a stupid question, but it’s […]

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  • The 5 Mistakes You’re Making When Writing Your Content

      Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep up to date with the latest thinking, so you’re right on it. If that’s the case, how come you’ve been looking at that blank screen for the last 10 minutes? The problem […]

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  • Is Plain English Dying in the Workplace?

      This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and phrases that meld to create a language that only a few seem to understand. Usually I am the only person who has to interrupt and […]

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  • How to Brief a Copywriter

      Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story. First thing on Monday you’re called into your line manager’s office. “There’s a bit of restructuring happening at […]

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  • Copywriting – How to be Natural and Authentic

      This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]

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