• The Most Important Quality You Should Look For in Your Copywriter Will Surprise You

      What qualities do you look for in a copywriter? Someone who can name every word class and give you a detailed technical description of every sentence they write? Someone who understands the technicalities of your business and can write using your industry jargon correctly? Someone who only writes for your particular industry? If one […]

    Read more

  • Simple Copywriting is Not For Dummies

      Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise and to the point.” Client: “Our customer base is very educated so we expect you to use language that reflects this. […]

    Read more

  • The Easy Way to Write Great Content Every Time

      On the face of it, writing content should be the easiest thing in the world. You have a product or service to write about, so surely all you have to do is tell the reader what it does and you’re there. Unfortunately it doesn’t work like that, which is why you usually end up […]

    Read more

  • Why You Need One Chief and a Cast Iron Copywriting Brief

      Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails or case studies, the voice and words you use will have a huge impact on your brand image and bottom line. For most companies, finding the right voice and approach is quite easy. You know your customers well, you […]

    Read more

  • Why You Should Trust Your Copywriter

      Can I ask you something? What’s the point in going to all the time and trouble of finding a great copywriter if you’re going to ignore everything she says or does? There must have been a reason for looking for expert help. Sadly, the life of a copywriter isn’t so glamorous that people are […]

    Read more