• Human Copywriting – How Real Copywriters Read Minds

      This blog’s dedicated to human copywriting. Recently, I’ve written quite a lot about AI copywriting regarding its dangers and impact on the quality of content marketing. This time, I want to talk about human copywriting and how we use our brains, emotional intelligence, empathy, and cultural awareness to generate content your customers want to […]

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  • What Value Do You Place on Professional Copy?

      The value of professional copy It doesn’t matter what business you’re in; you will need professional copy. It could be your website copy, brochure content, reports, white papers, email marketing, newsletters, case studies, etc. Although you learned to write many years ago from your earliest days at school, that doesn’t mean you’ve got the […]

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  • The Secret to S*** Hot Copywriting

    Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]

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  • Why Professional Copywriters Make Great Listeners

      Professional copywriters spend most of their time researching and writing. You’d expect that, right? But they also do a lot of listening. During project briefings, I have been known to kick things off and then sit in silence, listening while my client speaks. No, it’s not because I have nothing to say; it’s because […]

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  • Why Work with a Professional Copywriter if You Don’t Heed Their Advice?

    Professional Copywriter meets potential client: [Scene: INT. CLIENT OFFICE – DAYTIME] The scene begins in a modern office. Behind an imposing oak desk sits a manager, suited and booted. Opposite is a well-dressed female copywriter holding a pad and pen. We see a long shot of them as they chat about the weather etc. The […]

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  • Corporate Websites Are Dying – Find Out How To Revive Yours

    Did you know that corporate websites are in danger of dying out? Customers are bored with the bog-standard ‘About Us’, ‘Our Services’ and ‘Latest News’ pages. Nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23% (Webtrends) 90% of website traffic comes from just 10% of the content, […]

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  • 9 Elements of Great Copywriting

      Great copywriting? Not all copywriting is great. Some is mediocre. Some is downright tragic. So, how can you make sure yours is great? The following nine elements are essential for great copywriting. Together, they create an overpowering force that will leave your reader in no doubt that your company is the one they want […]

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  • Copywriting Brief – How to write a good’un

    What is the most important rule you should follow when writing a copywriting brief?  If you’re not sure, let me tell you a story. First thing on Monday, you’re called into your line manager’s office. “There’s a bit of restructuring happening at the moment,” you’re told. “We’re repackaging some of our services, so we need […]

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  • 6 Grammar Rules Copywriters Should be Breaking

    Grammar rules – an archaic set of instructions that allows us to structure sentences. But does it fit today’s language? Granted, there would be chaos without rules, but following grammar rules to the letter can make your writing stilted and unwieldy. It’s commonly accepted that the most effective form of copywriting is natural, i.e., closer […]

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  • Trust Me. I’m a Professional Copywriter

    Why You Should be Open-minded When Working with a Professional Copywriter You’ve decided it’s time to call in a professional copywriter. Yes, it will stretch your budget, but you understand the importance of focusing on the long-term benefits of professionally written content. You’ve been smart, done your research and realised that offshore content mills are […]

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