• Editing Content Will Give it Extra Oomph

    editing content editing content Here’s one from the archives. Understanding how editing your content will improve your writing is essential, so it doesn’t hurt reiterating a few points.  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it […]

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  • Should Your Copywriting be Clever?

    There’s no room for a smartarse in the world of copywriting copywriting                               I am writing this article from my own experience and viewpoint. You may have a different opinion, which is your right, but I’m about to tell you what […]

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  • How Long Does Writing Copy Take?

    writing copy It’s the age-old question – how long does a copywriter take to write great copy? To an average Joe, writing is something that we all do. It doesn’t take long. You have an idea; you write it down; job done. Oh, if only it were that easy. Writing copy takes time There is […]

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  • Why Copywriters Are Really Just Annoying Kids At Heart

    Copywriting and the Power of Why why   When copywriting, the power of why is a wonderful thing. This is an article I wrote a few years ago about this very subject. I think it deserves another airing.  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. […]

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  • Benefits Copywriting Not Political Copywriting

    benefits copywriting Why no MP will ever make an award-winning copywriter   Copywriting is about benefits, pure and simple. That’s why there isn’t a politician anywhere in the world that could cut it as a copywriter. Why? Let me as you this – are you as fed up as I am of their constant wrangling? […]

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  • Authentic Copywriting – The Importance of Being You

    Authentic copywriting   Your copywriting (i.e., the content you use to promote your business) must be as original as you. There is only one you; it’s what makes you stand out from everyone else. Therefore, your copy must also be different. The problem is, when starting out on the web, the first thing you do […]

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  • The Importance of White Space in Copywriting

    White space copywriting   Copywriting is an industry, like design, that uses a lot of white space. It doesn’t mean the writer has run out of things to say. On the contrary, it emphasises, organises, and aids understanding. The world is full of clutter, bombarding our brains with ‘noise’ until they become overwhelmed and shut […]

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  • Marcom, UI, UX, ATF, BTF – WTF?

      The world of copywriting used to be simple. A client got in touch, gave a brief, research was done, and an initial draft was written. The only annoying question asked (from a copywriter’s perspective) was ‘have you written something similar before because we want someone with experience in our industry.’ Today, its ‘what’s your […]

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  • Why Copywriters Are the Ventriloquists of the Marketing World

    Ventriloquism wasn’t even on my radar when I started as a freelance copywriter, but it soon became apparent that it would be an essential skill if I were going to make it in this industry. Most people make the mistake of thinking that writing is, well, just writing. It isn’t, especially not in the context […]

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  • STOP PRESS: Grammar Rules Are Not Set in Stone

    I can hear all the grammarians taking in a deep collective breath. So, before you get ready to type your outraged retort, allow me to explain my viewpoint. The English language isn’t static; it’s been on an evolutionary journey from the first moment it was uttered. Initially, when it was merely a spoken language, grammar […]

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