• Invest In Copywriting And Your Customers Will Invest In You

    Yes, I know, another post about professional copywriting being worth its weight in gold.  The fact is that when you use a professional copywriter, you’re going to get content that your customers will relate to because it will be written for them. Still not buying it? OK, let me take a different tack for a […]

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  • Has Your Content Gone Stale?

    Just like your favourite cakes and biscuits, your content will go stale after a while if neglected.  It can happen without you realising.  Once day your website is performing pretty well and the next, nothing. Your rankings drop off, and your enquiries reduce. Suddenly, your words aren’t inspiring anyone. It’s not a case of ‘suddenly’. […]

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  • Why Copywriting Matters (Without The BS)

    Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively, that only a few chosen people can harness the ancient energy of the wordsmith to conjure the magic hidden within everyday […]

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  • Why A Copywriting Budget Is A Must

    Copywriting is at the heart of all businesses. Every business, regardless of its size and sector, needs content. It needs website copy, newsletter content, brochure copy, case studies, reports, white papers, video scripts – I could go on. You could write it yourself, or you could do the smart thing and hire yourself a professional […]

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  • Do You Need A Freelance Copywriter?

    Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is constant. Not only does it take an inordinate about of time to generate said content, but it also requires a lot […]

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  • Why I Won’t Be Writing A Book On Copywriting

    After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written a book. It’s true that I have oodles of experience and could happily talk about all aspects of content creation until the cows come home. However, countless people have already done that. […]

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  • Why Does Professional Copywriting Cost So Much?

    I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I think the problem most people have is that writing is something everyone can do. But that doesn’t mean you can write commercially. Several years ago, […]

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  • Copywriting Tests – What’s The Point?

    I saw a post about this a couple of weeks ago. In it, a fellow scribe told the story of how he missed out on a copywriting job because he refused to do a test. This is a contentious issue. Personally, if the project requires it, I’m not anti copywriting tests, but I do object […]

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  • Why Hire A Copywriter If You’re Going To Change Their Words?

    Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During your initial meeting, you told her all about your business, its services and your customers. Together you teased out the main benefits you offered and produced a guide to who your ideal customer is – their hopes, fears, lifestyle […]

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  • The Psychology of Copywriting

    “Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws the reader in, it’s changed (after sign off), and the published version morphs into […]

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