• Copywriting Yoga – Trying a New Perspective

        Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle and bustle of daily thoughts. Serenity brings clarity. As you breathe into your downward facing dog, you begin to see new viewpoints. Copywriting should have […]

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  • Why Your Copywriter Will Give You What You Ask For

      The most important part of any copywriting project is the briefing. This will show your writer what you’re looking for, the goals you want to achieve, and the way you want to portray your company. Because of its importance, it’s vital you think carefully. Tone is everything Other than details of your customers, their […]

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  • Copywriting For Sole Traders

      Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t going to get you anywhere, so how do you start? What type of copy […]

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  • Why Don’t You Want To Be Different?

      From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We see our parents frown at those who embrace their individuality through makeup, clothing, behaviour etc. Their disapproval rubs off on us, reinforcing our ‘different is […]

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  • Listening – The Copywriter’s Secret Weapon

      A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening than talking. Here’s a post I wrote about this a little while ago. Hope you enjoy it.   The Art of […]

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  • Why It’s A Bad Idea To Write Your Content In-house

    Times are tough and you need to keep your costs down, I get that. But it’s important not to lose sight of the bigger picture while you’re finding ways to trim your spending. If you’ve used a copywriter in the past, you may decide bringing content production in-house will save you money. However, the opposite […]

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  • Copywriting Isn’t About Grammar

    grammar   Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what keeps the English language alive. The thing is, when it comes to copywriting, […]

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  • Writing Persuasively – The Easy Way

      The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing to master, which is why I wanted to give you the chance to revisit a post I wrote about it a […]

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  • The Price of Copywriting And How To Charge For Your Expertise

      This article is for all copywriters – whether established, starting out, or just thinking about it. Running a freelance business sounds ideal, but it’s not always ‘the greener side’ as discussed in my recent post “Running a Freelance Business – The Truth They Don’t Want You To Know.” Possibly the most contentious issue facing […]

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  • Copywriting Life – Why I’m A Generalist

      One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the fact is I don’t need experience in any specific sector to be able to write about it. When I started out, people were always asking […]

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