• What to do When Your Copywriting Brief Changes

    It happens a lot – you meet a customer, spend an hour or so with them taking a detailed brief, then you produce a proposal and quote outlining exactly what needs to be done (as agreed during your meeting), your customer is happy with it, says ‘yes’ and you get started. Then, just as you’re […]

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  • Don’t Ever Mention Keyword Density

    The term ‘keyword density’ shouldn’t even be part of your vocabulary. Harking back to the bad old days of search engine optimisation, it was believe that to rank highly for your chosen terms you had to repeat them as many times as possible. Surprise, surprise that just let to website upon website of incoherent ramblings […]

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  • Guest Blogging The Right Way

    Writing guest blogs is a great way to get your writing (and name) out to a wider audience. So how do you pitch for guest slots? Let’s clear one thing up straight away – just because you send an idea or a post to a blogger and ask them to publish it, doesn’t mean they […]

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  • Hiring a Copywriter – How to Make Sure The Process Runs Smoothly

    It doesn’t matter how good you are at your job, sooner or later you’ll end up drowning under a pile of paper. We’ve all been there; the bottom of your tray has been invisible for months, then, just as you are about to unearth it your boss dumps another load of work on you with […]

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  • Online Marketing Ideas

    When marketing your business, you’re going to do a lot of writing. Regardless of whether you have the resources within your company to cope with this, or hire in a professional copywriter, one thing you’re going to need a lot of is ideas for your content. Ideas can come from anywhere at any time, so […]

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  • Parting From Clients

    This post originally appeared on our other blog Freelance Copywriter’s Blog, but we thought you may like to read it too. Working as a copywriter offers great variety and some really interesting projects to get your teeth into, but things don’t always run smoothly.  Every now and then you’ll find yourself in a situation where […]

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  • Listen to Your Copywriter

    You hired a copywriter because of at least one of these reasons: You wanted to work with an experienced sales writer You needed an expert in their field You don’t have the time to do it yourself You don’t have the skills needed to create effective copy You wanted to make sure your copy worked […]

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  • Copywriting That Makes People Buy

    This post first appeared on or other blog, www.freelancecopywritersblog.com, but we wanted to share it with you here too. Copywriting Motivators What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something. First off, you’ll have a need (whether you’re conscience […]

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  • How to Be a Guest Blogger

    A big part of getting your name ‘out there’ to be seen as an expert in your field is blogging. Writing posts for your own blog, asking other bloggers to review your products, or submitting guest posts to other blogs are all great ways of building links and widening your audience. But successfully pitching to […]

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  • Are B2B and B2C Copywriting the Same?

    Yes. OK, that doesn’t make much of a blog post, so let me elaborate. As a copywriter, I write about all sorts of things – risk management, cosmetic surgery, recruitment, architectural rendering, cabling, sustainability…the list is endless. And when a client asks about my B2B (Business to Business) copywriting experience I have to smile. Why? […]

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