• How to Cut Your Email Marketing Churn

    When you employ email marketing as part of your overall marketing strategy, you are bound to experience some level of churn (the number of subscribers lost over a period of time). Your churn can come from a number of reasons: Unsubscribers who are bored of your emails Those who no longer require the information you […]

    Read more

  • Being a Copywriter – Growing a Thick Skin

    This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If you’re thinking about becoming a copywriter, there’s one thing you must get – a very thick skin. Over the years mine has thickened to rival any Rhino – […]

    Read more

  • Taking the ‘We’ Out of Your Web Copy

    Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of “we” and not enough “you”: We’ve been in business 20 years We won the Award for best customer service We made awesome chairs Who cares? Certainly not your […]

    Read more

  • Connecting Through Online Marketing

      Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results won’t happen over night. To make it work you need patience and perseverance. As […]

    Read more

  • How to Write Great Headlines for Articles

      Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to […]

    Read more

  • Using Social Media Effectively

      Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser. How times have changed. Now, if they’re unhappy they’ll tweet about it or post […]

    Read more

  • Social Media–Connect, Don’t Spam

    Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat, I love using it as a way of connecting with other people. Did you […]

    Read more

  • Don’t Be An SEO Black Hat

      Are you being tempted by the dark side? Are you looking for great results without the hard work? If you are, you are heading for a very big fall because the grass most certainly isn’t greener on the dark side. As an online marketer, search engine optimisation is vital for your survival. But the […]

    Read more

  • You’ve Got Traffic…

      This is amazing. Your search engine optimisation strategy is working. Targeted traffic is flooding to your website and your professional copywriting is converting them because they are going straight to your contact form. Fantastic. So what happens next? Getting traffic that converts is one thing but does your customer service match their expectations or […]

    Read more

  • Website Copywriting–Being Effective

      Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as it sounds and there are a number of factors that you […]

    Read more