• How Not to Design a Website

      Whether you’ve got a website and need a revamp or you’re just starting out on  the web there are certain things you need to avoid when thinking about your design. Remember that your website is, in effect, your online shop window. Think about how it will be viewed by your visitors, what they will […]

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  • How Not to Link Build

      You’ve done your keyword research, you’ve designed your website so it’s easy for your readers to navigate, you’ve even found an SEO copywriter to write some great, targeted copy that your visitors will want to read. So what’s next? That is just the start of your search engine optimisation strategy, if you want it […]

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  • Keywords and Press Releases

      Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where printed press releases appear for just one day and then become someone’s chip wrappings […]

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  • Make Your Web Writing Interesting

        Once upon a time if you wanted to research a subject you had to go to the library and scour numerous reference books for the information you needed. Today, you just have to Google it. So how long will it be before the humble books is consigned to the history web pages of […]

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  • Get To Grips With On Page SEO

        Every business with a website is after good Google rankings. With more and more people turning to the internet for goods and services, you’ve got to be listed if you want to be found. Which means your listing has to be on the front page. The copy on your website has to contribute […]

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  • Building Your Freelance Copywriting Business

      Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that will be flying round your head. I have been a freelance copywriter since 2007 and I am frequently […]

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  • How to Make Your Website Convert

      Is your website converting? There are loads of websites out there that look great, have loads of content and, sometimes, rank quite well. But they are missing one thing – they aren’t converting. This is a conversation I tend to have with people far too regularly. It goes a bit like this: Client: “My […]

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  • Making The Most of Local Search Marketing

      The days on the Yellow Pages and Business Pages are fast diminishing. More people today turn to the search engines to find local service providers and products. Therefore getting to grips with local search has never been so important. How geared up it your website and online marketing activities up for local searches? The […]

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  • Online Marketing–Mistakes That Could Damage Your Business

      Online marketing – love it or hate it, if you’re a business owner you have to get to grips with it. As the vast majority of the population use the internet to search for products and services these days, if you you don’t have an online presence you will be missing out on a […]

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  • What Should Your Email Marketing Frequency Be?

      If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a new and effective way of keeping in touch with your customers quickly and relatively cheaply. You can use the emails to give great information, keep […]

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