• SEO–7 Things You Should Know

      Search engine optimisation – love it or hate it, it’s here to stay so you’d better get to grips with it. Before you ask, no I wouldn’t call myself an SEO expert. So why am I writing this post about it? Well, I am a pretty good SEO Copywriter – what makes me so […]

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  • The Power of Your FAQ Page

    The FAQ page is a must for most websites. To give your customers all the information they need about your company, products and services would be impossible without one. Can you imagine how long each page would be if you were to cover every possible question that your customers had? That’s why the humble FAQ […]

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  • Make Your Business Card Stand Out

      Can a copywriter really help you with business card creation? You bet they can. The humble business card is often seen just as a way of leaving your contact details with someone and therefore they rarely fulfil their potential. In reality the business card should be seen as a mini marketing tool. Just as […]

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  • SEO Copywriting–Does Word Count Matter?

      As an SEO copywriter I hate word count. It’s counterproductive and here’s why. Over the years I have worked on many SEO copywriting projects – some direct with businesses others for SEO web designers and companies. Most clients realise I know quite a lot about SEO copywriting and in particular how it works. Many […]

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  • SEO Copywriting is a Long Game

      Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re probably wondering what Wimbledon, and that match in particular, has to do with SEO copywriting. Well hang in there and I’ll […]

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  • How to Be an Effective Blogger

      As a freelance copywriter, I have used blogging as a way of promoting my business, my knowledge and to help other people out there who need a bit of help when it comes to copywriting, marketing and general social media issues. But if you are coming to blogging without any experience the whole concept […]

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  • How to Reduce Your Bounce Rate

    Online marketers are obsessed about search engine optimisation. There’s nothing wrong with that, after all they wouldn’t get anywhere without keywords, backlinks and a decent website structure. But by spending every waking hour worrying about them you could be missing the bigger picture. Google analytics is vital if you want to know what’s going on […]

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  • Be Visible Online

      Every business that uses the internet wants to get found. So how do you do it? Search engine optimisation is obviously a big part of online visibility one aspect of which is building back links.   What’s a back link? The best way to get people to find your website is to have loads […]

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  • Tweeting for Business

    Do you use Twitter for business yet? Twitter appears to be one of those things you either love or hate – or you just don’t ‘get’’. But if you are still sitting on the fence, undecided whether it’s right for you or not, this post is for you. Twitter isn’t complicated – it is probably […]

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  • Effective Case Studies

      The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real-life example of exactly what your products can do for them. The most powerful case studies are those that combine an interview with your customer. using quotes from […]

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