• The Story of Copywriting

    How many times have you opened a new Word document ready to start writing only to end up staring at a blank screen for hours on end? Starting a piece of copywriting is always the hardest bit. What sort of opening should you go for? What direction should it take? Even if you get off […]

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  • Copywriting – Myth or Fact?

    Hands up if you know, without a doubt, what a copywriter does. You do? Congratulations, you are one of the few. When some people ask what I do and I tell  them I’m a copywriter, the normally say ‘Oh, really?’ nodding until  they have to give in to their curiosity and ask ‘what’s one of […]

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  • Why Me and Website Copy Doesn’t Mix

    Before you all start scrolling down to add a comment telling me the title of this post is grammatically incorrect – I know, it’s meant to be. I want to talk about a common mistake in website copywriting, but first a short illustration. It is the school summer holidays so I am trying to juggle […]

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  • Copywriting – Tell or Sell?

    Should a copywriter tell? Let’s think about that for a second. A copywriter’s job is to sell products for their clients through the written word. Instructions for a project will probably include phrases like ‘tell everyone about our product’, ‘tell them how amazing it is’. But telling is for journalists and teachers. Copywriting is about […]

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  • How a Copywriter Will Save You Time

    Time is the most precious commodity in society. It’s the one thing we all wished we had more of. So what if told you there was a way that I could provide you with more of it? How great would that be? Well, if you read on, you’ll discover how that is possible. Picture this […]

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  • Make Your Copywriting Persuasive

    Does your marketing pack a punch? If not, it’s not working. The effectiveness of your marketing strategy and materials depends on your persuasive copy. Pretend for a moment you have a high street store. You use your shop window display to draw customers in. Once inside your highly trained army of professional sales guys are […]

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  • Copywriter – Tapping Into Your Customers’ Emotions

    After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to start creating your marketing materials. You are now sat in front of your PC. The screen is blank and your mind is blanker – HELP! […]

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  • Copywriting Language

    Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little voice mutters in their heads. It’s the […]

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  • How To Think Like a Copywriter

    Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals of your project. If you know where you need to end up, it will be a lot easier to get there. […]

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  • Your Sales Letter – Where Do You Start?

    As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be quite complex to write. But the work begins long before you actually put pen to paper or finger to keyboard. In fact this is true for just about […]

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