Archives
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How To Create Profitable Adverts
Advertising is one of those marmite things – some people love it (especially kids around Christmas) and some people hate it (especially parents around Christmas). But they are what make the business world go round. A lot of people think writing adverts is really easy – toss a few graphics and images together, add a […]
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Revitalise Tired Website Copywriting
After a while your website copywriting is going to become tired or out of date. Its pulling power will lessen resulting, potentially, in a drop in sales. If this happens it’s because your readers have become bored of the same old message. They’re ready for something fresh that will make them sit up and […]
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20 Website Copywriting Sins
Considering the size of the internet these days, there are a vast number of websites out there which adds up to oodles of content. You can find practically anything online these days. Some of the content you come across is informative, funny, thought-provoking, persuasive, interesting…and some of it quite frankly is pants. Funny how it […]
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Copywriting Secrets – How To Make People Buy
Is it true? Can a copywriting really make someone want to buy something? I mean it’s not as if they were fitted at birth with a button that, once pressed, will make the reading public open their wallets and buy, buy, buy. That’s rather a shame actually because then my job as a freelance copywriter […]
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How to Create Eye-catching Web Copy
Even if you could write the most interesting copy ever seen in modern times, if it isn’t laid out in an attention-grabbing way, it won’t get read. The problem faced by website copywriters everywhere is that humans are a fickle bunch. If we are expected to take time out of our busy lives to read […]
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How Your Copywriting Can Boost Your Sales
Copywriting is sales writing. Therefore as a freelance copywriter it is my job to make my client’s marketing materials (whatever form they take) sell. All too often companies marketing efforts fail miserably because they just describe rather than convince the reader to buy the product or service. It is vital that your copywriting converts […]
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How To Revamp Your Tired Copywriting
Copywriting is a bit like decorating. When you’ve done it, it looks great but after a while it begins to look tired and shabby and needs re-doing. Your marketing shouldn’t be static; it should be constantly evolving. Take a look at your website copy, brochures or adverts. Are they looking a bit tired now? […]
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Copywriting Tip – Words That Will Work In Your Favour
Words can be very powerful. Believe it or not, the English language is full of words that will make people act the way you want them to. They will buy, they will contact you, they’ll even hop up and down on one leg whilst waving their arms around – OK, maybe not the last […]
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How Not To Write Web Copy
The internet is made up of content. It’s what makes cyber-space go round. After all how would the search engines be able to provide you with search engine results without content? Content is everywhere you look. Some of it is fantastic – informative, funny, attention-grabbing, persuasive, powerful, relevant, eye-catching…and some of it is, well, trash […]
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Using Power Words Gives Your Writing The Edge
Q: What is the one thing that freelance copywriters are always asked for? A: Snappy or punchy copy. But of course, when you actually probe a bit deeper and ask exactly what they mean by ‘snappy copy’ and the response is usually along the lines of: “Erm…you know…snappy…punchy…that sort of thing.” Hmmm, very useful. […]
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