• Why You Should Never Tell a Copywriter How Long a Project Will Take

      In my experience, most people think that copywriters base their pricing on how long it takes to create the required content. In practice, this is rarely the case. Over the years I’ve had numerous enquiries that ask for a piece of content – for argument’s sake, we’ll say a sales letter – which is […]

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  • Copywriters Do More Than Write

      If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business, which is why every company should use one. But their skills go beyond writing. Let me explain. Making […]

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  • Your Copywriting Project Has Gone Wrong – What Do You Do?

      This post is for all the copywriters out there. Regardless of your experience, perfectionist nature and expertise, at some point a copywriting project is going to go wrong. Why does it happen? No one knows, it just does. Even though you’ve been writing stonkingly great copy for clients for over a decade or more, […]

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  • Therapeutic Copywriting

      It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve been looking for. Yes, the copy on […]

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  • Sales Letters – Finding the Perfect Recipe

      There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing and the nature of your company or organisation. However, regardless of that, there are some core elements all sales letters have. This post will look […]

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  • Customer Letters – What Do They Say About You?

      Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of conversational communication on their website and social media channels. Slowly, they are dragging themselves away from the starchy corporate image of old as they realise that their customers want cosy, friendly, chatty […]

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  • Marketing: The Power of You

      What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most marketing materials are written from completely the wrong angle. Although they are supposed to attract buyers, they tend […]

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  • It is a Wise Businessperson Who Takes Advice

      If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should ignore advice. A few years ago, while still a little green behind the ears, I worked with a client who was after a sales letter. It’s not something […]

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  • Copywriting 101 – The Art of Listening

      A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem to be all that difficult, but effective listening is. Let me explain. In fact, I’ll let Stephen Covey explain: “Most people do not listen with […]

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  • How to Give a Complete Copywriting Brief

      You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and content But, looking for a writer doesn’t just mean doing a quick Google search, picking one […]

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