• Experience Doesn’t Make The Best Copy

      One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and say no (assuming I don’t have any experience). Being the well brought up young lady that I am, I always tell […]

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  • How to Write Sales Copy That’s Invisible

      No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing to bet that, at some point, you’ve fallen at one of hurdles that determines its effectiveness: It’s full of we It’s a blatant sales pitch […]

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  • What Are You Really Trying to Say?

    A very short blog about focus in your writing How many times have you tried to write an email, newsletter, web copy or brochure only to completely lose your focus? The problem is your business is quite complex; there’s a lot that goes on in the background that, quite honestly, your customers don’t need (or […]

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  • Where Do You Stand on the Oxford Comma Debate?

      “While Adrian was waiting for Julie to get ready, he washed the dishes, turned off the TV, checked his emails, and even had time for a cup of tea.” The Oxford comma – also known as the serial comma – (the one that ends the list in the sentence above and comes before the […]

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  • 10 Reasons Why People Don’t Trust Your Website

      Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet you or your team and therefore has to take your website as gospel. Placing that much trust in a company is quite scary, which is why your website […]

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  • 5 Ways to Add Power to Your Writing

      If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a conversational tone and in a way that your audience can relate to. OK, that’s fair enough, but how do you do that? How can you be sure your […]

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  • There’s No Such Thing As Social Selling

      Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets banded about on the internet and before you know it, it’s wheedled its way into your vocabulary and you start using it, and worse still, […]

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  • The Value Behind a Copywriting Brief

      The copywriting brief is an essential part of any project. The series of questions it contains are designed to extract as much information about your business as possible. Your writer needs to know everything about you, your business, your products and services, the marketplace in which you operate, your customers, their likes and dislikes, […]

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  • Is The Face of Copywriting Changing?

      I had a really interesting conversation the other day with a guy who’s looking to get into freelance copywriting. We discussed all sorts things such as how to get clients, how to work with clients, how to manage expectations etc. But something else came up that was really interesting. He asked whether I thought […]

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  • The Benefits of a Neutral Copywriter

      First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all shapes and sizes. Some will only write for online marketing, others specialise in offline media. Then there’ll be those that only […]

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