• The Benefits of a Neutral Copywriter

      First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all shapes and sizes. Some will only write for online marketing, others specialise in offline media. Then there’ll be those that only […]

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  • Effective Copywriting Takes Two

      Yeah, it takes two baby. Speaking in behalf of at least a few of the world’s copywriters, I want to clear something up. Yes, we’re professional writers. Yes, we’re well versed in the art of writing persuasively, coherently and effectively. Yes, we even have some excellent ideas to add to your project. The one […]

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  • The Power of You

      You. A simple word that doesn’t get used enough in my opinion. When you use ‘you’ in your marketing it does something magical; it makes the reader believe you are talking to them. That’s a pretty powerful thing to be able to do because it drives engagement and makes whatever you’re saying personal to […]

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  • Effective Email Marketing Content in 8 Easy Steps

      If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to the “I’m emailing following our earlier call” that never happened, they annoy rather than inspire. You see, that email you send is the recipient’s window on your business. […]

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  • Do You Want An Edit or Copywriting?

      It’s a given that professional copywriting doesn’t come cheap. Why should it? You’re asking someone who has spent many years learning their craft to create original copy for your website, brochure, email campaign, report etc. They use their experience and expertise to create something that’s completely focused on your customer, reinforces your brand and […]

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  • The Power of Internal Communications

      How do you tell your customers about your products and services and how they will make their lives better? Probably through cracking web copy, brochures, emails, newsletter and that sort of thing. Written well, they help you communicate your points clearly and succinctly. Great. So how do you make sure your employees understand your […]

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  • How to Tackle Large Copywriting Projects

      To be honest, although the title talks about tackling large copywriting projects, this applies to any project. When faced with a new project brief, it’s tempting to jump straight in and start writing. The problem with that approach is that you’ll end up with something unstructured, muddled and about as engaging as…well, something not […]

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  • Does Your Brand Need a Tagline?

    A tagline has always been seen as an important part of your brand’s marketing, regardless of your company’s size. In a few short well-chosen words, it sums up your brand’s promise, but is it still relevant today? Just look at some of the biggest companies around like Amazon, Apple, eBay and Google, they don’t rely […]

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  • How to Cope With Mistakes

    Mistakes happen. Everyone makes them, even you. Those who claim to never have made a mistake in their lives are, well liars quite frankly. How can I be so sure? You’re human. I’m human. To be human means we make mistakes, but how we deal with them defines the type of people we are. What […]

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  • The Quick Way to Better Web Writing

    Writing for the web isn’t difficult, but it is something you need to get to grips with if you want your content strategy to be effective. Below is a list of the most important things to think about when writing for the web. Important information first Forget story structures, your readers don’t have time to […]

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