• How to Work With Your Copywriter – Reviewing Copy

    Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I did say collaborative. I hope you weren’t just expecting the writer to magic copy out of the air without any input from you. To start with you must provide them with a […]

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  • The Copywriting Review Process

    Working with a copywriter is a collaborative process. The first stage of the relationship is to give them a detailed and clear copywriting brief so they know exactly what you’re after. Then, they will go away and put together a first draft. So what happens when that is emailed to you? Reviewing the work should […]

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  • How to Become a Copywriter

    This post originally appeared on our other blog Freelance Copywriter’s Blog,but it proved such a hit we wanted to share it with you too. That is something I am asked regularly by people who have been bitten by the writing bug and want to embark on a career as a professional copywriter. There’s lots of […]

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  • What Does a Copywriter Do?

      OK, a slight departure from my usual posts, but I found this video I put together a few years ago and wanted to share it with you. Although my photo and website image are a wee bit out of date now (note to self – create new, up to date video soon), it gives […]

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  • Working With a Copywriter

    A lot of businesses will soldier on with their marketing by writing their own content. But there will come a time when you either don’t have the time to produce your own stuff, or you realise it just isn’t working for you. That’s when you need to call in an expert and find yourself a […]

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  • Why Jargon Should be Outlawed

    Why oh why do so many companies feel the need to fill their marketing materials with jargon? Do they think it makes them appear clever? Perhaps they’re under the impression their clients want to be faced with unintelligible ramblings because then they’ll feel as though they’re dealing with experts? Well they’re wrong. Using jargon in […]

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  • Copywriting for the Mobile Market

    Towards the end of last year, Ofcom revealed that 27% of UK adults and 47% of teenagers owned a smartphone – a pretty strong message to all businesses that they can’t ignore mobile marketing any more. As more and more people are browsing the web for products and services it’s no longer acceptable to just […]

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  • The Power of ‘Why’

    If you have small children you’ll be pretty fed up with the word ‘why’. Almost every sentence uttered by your child with feature it. Their insatiable appetite for knowledge makes them repeat it again and again, until you reach breaking point.  But for a professional copywriter the word ‘why’ is one of the most important […]

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  • A Copywriter’s Guide to Time Management

    Being an independent copywriter can be a lonely life. As you’re not part of a big agency you spend many hours alone thinking and writing. To some that might sound like the perfect working arrangement, but it does pose a few problems. Working alone demands discipline and vast quantities of self-motivation, so here are a […]

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  • What to do When Your Copywriting Brief Changes

    It happens a lot – you meet a customer, spend an hour or so with them taking a detailed brief, then you produce a proposal and quote outlining exactly what needs to be done (as agreed during your meeting), your customer is happy with it, says ‘yes’ and you get started. Then, just as you’re […]

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