• Copywriting–Conveying Trust

      In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]

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  • How to Create a Successful Direct Mail Letter

    Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer will also have a big impact on your success rate but the characteristics I will be talking about are those that make the letter powerful, engaging – a […]

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  • How To Direct Mail

        Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much alive and well. If you dabble in direct mail and want your campaigns to […]

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  • Sales Letters – Getting Your Reader to Focus

      OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every six seconds so it must be true. The problem with that is, as a copywriter, it causes a bit of a problem. No matter what I write, there’s […]

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  • Copywriter – Tapping Into Your Customers’ Emotions

    After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to start creating your marketing materials. You are now sat in front of your PC. The screen is blank and your mind is blanker – HELP! […]

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  • How To Think Like a Copywriter

    Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals of your project. If you know where you need to end up, it will be a lot easier to get there. […]

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  • How to: Direct Response Copywriting

    Whether you are talking direct mail campaigns or direct response adverts – this is one form of copywriting that is set to stay. Many people think that direct response copywriting doesn’t work, but if it doesn’t, why do so many companies continue to use it? The key to ensuring your direct response campaign works, is […]

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  • Direct Mail Sales Letters

    For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many years so I’m not going to reinvent the wheel with this post. What I […]

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  • Direct Marketing Recipe

    Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload. On Wednesday evening he arrives ready and raring to go. But, […]

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