• The Five Elements Your Email Marketing Must Have

      Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because it’s fast and it’s cheap. Once your message has been written, it can be in the inboxes of thousands upon thousands of customers and prospects within seconds, spreading […]

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  • 6 Steps To Achieve The Perfect Body – Email Body

      The world is obsessed with perfection. Regardless of the time of year, you are bombarded with news of the latest fads (in the exercise and diet world) that will allegedly help you achieve the perfect body. Despite the claims of it can be achieved with little effort on your part, you know it will […]

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  • When Is The Best Time To Send Your Emails?

      Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver umpteen results for articles that claim to give a definitive answer to these questions. The truth is, it depends. Your industry, audience, geographical reach, the temperament of the recipient, their workload etc., […]

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  • Why Won’t People Open Your Emails?

      Writing emails is easy, right? So email marketing must be a doddle. Mind you, getting people to open your emails isn’t such a doddle. The big problem is that the success of your email may be out of your hands. – it can all come down to how the recipient feels when it lands […]

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  • What’s Wrong With Your Email Marketing?

      How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the world, and yet, time after time, they fall short of the mark. Before I get into the reasons why your email […]

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  • Newsletters – How to Make an Impact in an Overcrowded Inbox

      Newsletters provide a great opportunity for you to keep your relationship with your customers alive and kicking. They are relatively cheap to produce and easy to deliver – all it takes is the push of a button. But that means there’s a downside to them as well; everyone’s sending them, which means your customers’ inboxes […]

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  • 17 Ways a Copywriter Will Help Your Business

      It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t provide. Working on a freelance basis, their experience is incredibly wide and varied meaning they can bring a unique […]

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  • The 4 Mistakes That Are Killing Your Email Campaign

      Creating emails sounds as though it should be the easiest thing in the world. You work out what you want to say, you put it into your email marketing software’s template, you pick the list you want to send it to, and then you send it. Simple. If it were that simple not only […]

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  • What You Need to Know About the CAN-SPAM Act

    Email marketing seems like the easiest thing in the world to do. You write your email and then send it out to thousands of people at the push of a button. Hold on there a moment – aren’t you forgetting something? If you’re using email marketing it’s essential you’re up to date with anti-spam laws, […]

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  • Email Marketing Regulations and Etiquette

    How to maintain your reputation and keep your audience happy Email marketing is an essential tool for any business, but understanding its etiquette is even more important. I’m not just talking about headline crafting, personalised copy or conversational style, but probably something that’s even more important than that if you want to protect your reputation. […]

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