• How to Segment Your Email Marketing List

      Email marketing is a godsend, but only if you get it right. In seconds you can contact thousands of customers with your latest news, offers and advice. Of course, there is one vital piece of the puzzle many companies forget. They come up with great content, they create an eye catching email, they even […]

    Read more

  • How Not to Explore New Business Opportunities

      Is it just me or has there been an influx on ‘cold’ email enquiries for all businesses recently? Pretty much every morning there’s at least one email from a company I’ve never heard of before offering me their services. Before you say surely there’s nothing wrong with that,  I think there is. The one thing […]

    Read more

  • The Power of Your Welcome Email

    The Welcome Email is an important part of your marketing process. Because the recipient has signed up for something/bought something from you, they know it’s coming and are more likely to open it. It’s also your opportunity to welcome them, ask them to make sure you’re on their white list (ensuring your other emails will […]

    Read more

  • Maximising Your Email Marketing Open Rate

    Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in contacts in your customer database. The only problem is most industries have an average open rate in the low 20 per […]

    Read more

  • The 2 Best Ways to Ruin Your Email Marketing Campaign

    Are there any tricks to email marketing? In a word, no. Of course, great copy, design and images will all help your email get opened, read and actioned, but there are no ‘tricks’ to success. The only way to get results is to avoid dodgy practices. How to lose subscribers If you want to lose […]

    Read more

  • What’s the Number 1 Aim of Your Email Marketing?

    If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”, you’re only partly right. Getting your emails opened is part of it, but it’s way more important to get the reader to act on it. After all, getting your email opened alone […]

    Read more

  • How to Write a ‘Sales’ Email That Doesn’t Openly Sell

    A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that doesn’t openly sell. What do I mean? Well, if you get an email in your in box that obviously wants to sell you something (and you haven’t asked for it), what do you do? I’m […]

    Read more

  • The Length of Your Subject Line Matters

    Yes, it’s official – size really does matter. In the world of email marketing, the length of your subject line is very important. It’s the first thing your recipients see, helping them decide whether to open your email or not. The usual rule is that it should be somewhere between 40-50 characters in length, but […]

    Read more

  • How to Build Email Subscribers

    One of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you’ve spend so long building. If you decide to buy in lists and send umpteen unsolicited emails out to people who have never […]

    Read more

  • How to Crack Email Marketing

    Email marketing coupled with a home grown marketing list is one of the most cost effective forms of marketing available to any business. Within seconds your offer, news and information is nestling in inboxes around the world waiting to be opened and read. But how can you make sure you make the most of it? […]

    Read more