• Freelancing Isn’t Always the Best Way

      For a lot of people, freelancing is the dream. No boss breathing down your neck. Work the hours that suit you. A flexible way to earn money. Choosing your clients. No more long commutes to an office. Wearing your PJs all day. Working anywhere. It sounds like heaven. But before you jump into the […]

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  • Positive Copywriting: Goodbye Pain, Hello Aspiration

      What is positive copywriting? Before I answer that, it’s worth remembering that the essential elements of the art of copywriting (yes, it is an art) remain the same. However, the way they are employed constantly evolves. As an example, let’s look at the pain theory. It wasn’t that long ago that it was believed […]

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  • Corporates, Don’t Underestimate the Value of a Microbusiness (Freelancer)

    Since this article was last published a few years ago, I decided it was time to air it again. Every business has budget constraints. But what gives? Nine times out of ten, it’s marketing, particularly skilled copywriting. Writing is writing, right? Wrong. The way your words represent your business is essential to its success. Not […]

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  • Hire a Freelance Copywriter to Beat the NIC Hike and See Your Business Soar to New Heights

        A freelance copywriter and National Insurance are not usually bedfellows when it comes to articles on my website, but I feel the urge to splurge. Chancellor Rachel Reeves and the Labour posse have sucker-punched businesses – twice. Very hard. By increasing the National Insurance rate and reducing the threshold at which employers start […]

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  • AI-generated Content is NOT Original Content

      To some, AI-generated content appears to be the answer to their content marketing prayers. But stop. Before you take your copywriter’s number off speed dial, there are a few things you need to know about AI-generated copy and what it could mean for your business. Google loves original content Google is constantly changing its […]

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  • Freelance Copywriter vs Agency Content

    Freelance copywriter or agency-written content: those are your two choices if you decide not to write your content in-house. But which is the best? Join me as I take a quick look at both options to help you decide. Freelance copywriter Your freelance copywriter is an expert in the written word. Writing and creating original […]

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  • A Plea From a Copywriter – Stop Ghosting Freelancers

            Ghosting freelancers: I want to take a few minutes to talk about this. Trust me, having worked as a freelancer for more years than I’d care to admit; ghosting is the second most annoying thing I have to deal with (non-paying clients are at the top). It’s well known that freelance […]

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  • Do you hire a freelance copywriter or a new member of staff?

      It’s out there – your advert for a copywriter has been launched, waiting to tempt some exceptional talent to enhance your team. This means you are one of the few business leaders who understands the value of copywriting. If you want to build and maintain strong relationships with your customers, stakeholders and staff, the […]

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  • A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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  • A Freelance Copywriter is a MUST for Your Business

    Why do you need a freelance copywriter? Because your company needs content, lots of content. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is relentless. Not only does it take an excessive amount of time to […]

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