• Hire a Freelance Copywriter to Beat the NIC Hike and See Your Business Soar to New Heights

        A freelance copywriter and National Insurance are not usually bedfellows when it comes to articles on my website, but I feel the urge to splurge. Chancellor Rachel Reeves and the Labour posse have sucker-punched businesses – twice. Very hard. By increasing the National Insurance rate and reducing the threshold at which employers start […]

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  • AI-generated Content is NOT Original Content

      To some, AI-generated content appears to be the answer to their content marketing prayers. But stop. Before you take your copywriter’s number off speed dial, there are a few things you need to know about AI-generated copy and what it could mean for your business. Google loves original content Google is constantly changing its […]

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  • Freelance Copywriter vs Agency Content

    Freelance copywriter or agency-written content: those are your two choices if you decide not to write your content in-house. But which is the best? Join me as I take a quick look at both options to help you decide. Freelance copywriter Your freelance copywriter is an expert in the written word. Writing and creating original […]

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  • A Plea From a Copywriter – Stop Ghosting Freelancers

            Ghosting freelancers: I want to take a few minutes to talk about this. Trust me, having worked as a freelancer for more years than I’d care to admit; ghosting is the second most annoying thing I have to deal with (non-paying clients are at the top). It’s well known that freelance […]

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  • Do you hire a freelance copywriter or a new member of staff?

      It’s out there – your advert for a copywriter has been launched, waiting to tempt some exceptional talent to enhance your team. This means you are one of the few business leaders who understands the value of copywriting. If you want to build and maintain strong relationships with your customers, stakeholders and staff, the […]

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  • A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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  • A Freelance Copywriter is a MUST for Your Business

    Why do you need a freelance copywriter? Because your company needs content, lots of content. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is relentless. Not only does it take an excessive amount of time to […]

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  • Big Business Can’t Survive without Freelancers and Small Businesses

    Working with freelancers and small businesses will transform your operations. Corporations are the ocean liners of the business world. They lumber along and take an age to change direction. On the other hand, small businesses are nimble speedboats that thrive on being responsive and flexible. They can make decisions that are implemented immediately and turn […]

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  • How to Avoid a Freelance Client Famine

    Freelance client famine is a thing. It is the threat that keeps freelancers everywhere in a state of high alert. One minute life’s great; the next, there’s no work or money coming in. This article from my archives gives a few ideas about how to combat the famine when it strikes (and it will). On […]

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  • What it Means to Be a Female Entrepreneur

    female entrepreneur   Am I a female entrepreneur? According to the dictionary, an entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit. I own my own business; therefore, I guess that’s what I am, although that’s not how I see myself. Every year, on […]

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