• Running A Freelance Business – The Truth They Don’t Want You To Know

      If you’re planning running a freelance business you’ve no doubt come across all the posts that tell you what a fantastic life it is. Freelancing means you can say farewell to the 9 to 5 grind, annoying bosses, make more money than you ever dreamed possible, and have a constant stream of high paying […]

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  • Copywriting Life – Why I’m A Generalist

      One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the fact is I don’t need experience in any specific sector to be able to write about it. When I started out, people were always asking […]

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  • How Much Is Professional Copy Worth To You?

      Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies and white papers that require writing. The problem is you don’t have the skills or time to do them. Then it hits you. You need to find a […]

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  • Corporates And Copywriters – Why It’s A Match Made In Heaven

      Corporates need content but usually, don’t have the human resources (or specific skills) to keep up with demand. Copywriters have both the skills and capacity to create content. Budgets are being squeezed; you’re working on a skeleton staff and yet productivity targets are rising. Something’s got to give. Either your sanity, budget, or customer […]

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  • Copywriting Done In-house Can Be Unsanitary And Flamboyant

      Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on a page or screen. Oh boy – that’s the kind of idea that’s responsible for all the terrible sales copy out there. Why? Because everyone thinks they can […]

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  • How To Hire A Copywriter

      Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a professional copywriter rather than a content writer), you also have to be sure you can work with them. […]

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  • Avoiding The Freelance Client Famine

      On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s not quite that easy. When you freelance there’s no sales team around you delivering work – you have […]

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  • A Cautionary Tale: Be Open-minded When Working With a Copywriter

    Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision to make sometimes, especially because of the impact it will have on your costs. However, it’s important to focus on the long-term benefits. Let’s take content outsourcing as an example. By that, I don’t mean […]

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  • Do Freelancers Need an Office to be Taken Seriously?

      In a departure from my usual articles on all things copywriting and marketing, I wanted to explore the life of a freelancer in light of a question that was raised by one of my Facebook contacts the other day. Like me, she works on a freelance basis (although in the field of design as […]

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  • Your Copywriting Project Has Gone Wrong – What Do You Do?

      This post is for all the copywriters out there. Regardless of your experience, perfectionist nature and expertise, at some point a copywriting project is going to go wrong. Why does it happen? No one knows, it just does. Even though you’ve been writing stonkingly great copy for clients for over a decade or more, […]

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