• Copywriting Done In-house Can Be Unsanitary And Flamboyant

      Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on a page or screen. Oh boy – that’s the kind of idea that’s responsible for all the terrible sales copy out there. Why? Because everyone thinks they can […]

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  • How To Hire A Copywriter

      Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a professional copywriter rather than a content writer), you also have to be sure you can work with them. […]

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  • Avoiding The Freelance Client Famine

      On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s not quite that easy. When you freelance there’s no sales team around you delivering work – you have […]

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  • A Cautionary Tale: Be Open-minded When Working With a Copywriter

    Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision to make sometimes, especially because of the impact it will have on your costs. However, it’s important to focus on the long-term benefits. Let’s take content outsourcing as an example. By that, I don’t mean […]

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  • Do Freelancers Need an Office to be Taken Seriously?

      In a departure from my usual articles on all things copywriting and marketing, I wanted to explore the life of a freelancer in light of a question that was raised by one of my Facebook contacts the other day. Like me, she works on a freelance basis (although in the field of design as […]

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  • Your Copywriting Project Has Gone Wrong – What Do You Do?

      This post is for all the copywriters out there. Regardless of your experience, perfectionist nature and expertise, at some point a copywriting project is going to go wrong. Why does it happen? No one knows, it just does. Even though you’ve been writing stonkingly great copy for clients for over a decade or more, […]

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  • In-house or Outsourced? The Pros and Cons of Freelance Copywriting

      In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against. A few months ago I did some work for a London based Fintech. They were looking for a new approach to their direct mail letters because their response rate wasn’t the greatest. The then CMO […]

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  • The is Why You Need a Second Pair of Hands

      Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now want to expand on. Getting meetings with corporate clients can be like wading through treacle. Take this recent example as a case in point. It took a year to get in to see a potential […]

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  • Corporates and Copywriters – why a virtual relationship works

      Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal communications, product launches, articles, white papers, copyediting needs…I could go on. This is especially true for large corporations. Years of streamlining have resulted in overworked staff who are constantly firefighting, desperately trying to […]

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  • Freelance Work Drought – How to Deal With it

      I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods of ‘work drought’. That is a phenomenon that, as a freelancer, you will experience at some point during your career. When it does happen it’s not because you’ve suddenly become really bad […]

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