• In-house or Outsourced? The Pros and Cons of Freelance Copywriting

      In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against. A few months ago I did some work for a London based Fintech. They were looking for a new approach to their direct mail letters because their response rate wasn’t the greatest. The then CMO […]

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  • The is Why You Need a Second Pair of Hands

      Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now want to expand on. Getting meetings with corporate clients can be like wading through treacle. Take this recent example as a case in point. It took a year to get in to see a potential […]

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  • Corporates and Copywriters – why a virtual relationship works

      Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal communications, product launches, articles, white papers, copyediting needs…I could go on. This is especially true for large corporations. Years of streamlining have resulted in overworked staff who are constantly firefighting, desperately trying to […]

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  • Freelance Work Drought – How to Deal With it

      I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods of ‘work drought’. That is a phenomenon that, as a freelancer, you will experience at some point during your career. When it does happen it’s not because you’ve suddenly become really bad […]

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  • How Involved Should You Be in Your Copywriting Project?

    Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content. The thought of writing it sends shivers down your spine, so you decide to commission a professional copywriter instead. After sending out a brief to your shortlist, all the quotes are in. […]

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  • Yes, Your Copywriting Project Does Need Research

      Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in the enquiries I have been receiving. One or two, once they have received my proposal and quote, suddenly announce: “It’s OK, you don’t need to […]

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  • 17 Ways a Copywriter Will Help Your Business

      It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t provide. Working on a freelance basis, their experience is incredibly wide and varied meaning they can bring a unique […]

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  • Freelancing – Dream Job or Worst Nightmare?

      Wouldn’t it be great if you could work freelance? No more 9 to 5, no demanding boss, no more commuting, no more pointless meetings… But hang on, freelancing means no more regular pay cheques, no paid holiday or sick leave… what about my pension? Where’s my security gone? On the face of it being […]

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  • 6 Reasons Why Your Business is Failing

      Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide a service that doesn’t need a huge start-up investment), which is a recipe for disaster. Jumping in without thinking, or getting caught up in things […]

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  • What a Copywriter Does (Other Than Write)

    Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the copywriter must meet with the client. Face to face is ideal, but geography can sometimes throw a spanner in the works there, so telephone, Skype […]

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