• Hiring a Copywriter – How to Make Sure The Process Runs Smoothly

    It doesn’t matter how good you are at your job, sooner or later you’ll end up drowning under a pile of paper. We’ve all been there; the bottom of your tray has been invisible for months, then, just as you are about to unearth it your boss dumps another load of work on you with […]

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  • Listen to Your Copywriter

    You hired a copywriter because of at least one of these reasons: You wanted to work with an experienced sales writer You needed an expert in their field You don’t have the time to do it yourself You don’t have the skills needed to create effective copy You wanted to make sure your copy worked […]

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  • Client Meetings – How to Prepare Effectively

    For some, facing a client to make a pitch or presentation is child’s play. For others it’s a fate worse than death. If you are one of the latter, how can you prepare effectively? The key to effective meetings Unfortunately, there is no magic pill that you can pop to make everything run smoothly. The […]

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  • Being a Copywriter – Growing a Thick Skin

    This post originally appeared on my other blog freelancecopywritersblog. For any of you considering entering the world of copywriting, it is something you have to read: If you’re thinking about becoming a copywriter, there’s one thing you must get – a very thick skin. Over the years mine has thickened to rival any Rhino – […]

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  • Connecting Through Online Marketing

      Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results won’t happen over night. To make it work you need patience and perseverance. As […]

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  • How to Write Great Headlines for Articles

      Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to […]

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  • How Old is Your Email Marketing List?

      Regular communication with  your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways of doing this is through email marketing. New subscribers will eagerly await your first email to land in their inbox. They will probably continue to […]

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  • Copywriting–Conveying Trust

      In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]

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  • The Copywriter’s Green Cross Code

      STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one […]

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  • Using YouTube for Keyword Research

      Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services) and probably their geographical location. For many people, the primary tool used is the Google Adwords Keyword Tool. […]

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