• Why Google+ Is Shutting Down

    Google+ is shutting down. From its launch, its performance has been disappointing, but that’s not what prompted the decision to close its doors. The reason behind that it a security breach. According to searchenginejournal.com:   During a security audit, Google discovered the following: A bug in one of the Google+ People APIs meant that apps […]

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  • RankBrain – What it is, what it does and what you need to do

      What is it? If you’ve been keeping up with the latest search and Google news, you would have already heard about RankBrain. If you’re unsure what it is, it is Google’s latest ‘toy’ – a machine-learning artificial intelligence system to help the search giant sort through its search results. This video from Bloomberg explains […]

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  • Copywriting – How to be Natural and Authentic

      This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]

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  • Google Local – The Latest News in Google’s Local Ranking Factors

      Google local is a great way to get your business noticed, so it’s important you’re kept up to date with the latest news from the search giant. A recent update to the “Improve your local ranking on Google” page provides new information under the local ranking factor categories of relevance, distance and prominence. Making […]

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  • Why Small Businesses Are Getting Their SEO Wrong

        Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will find you… Err, no – if that’s what you think you’re in trouble. And no, SEO isn’t particularly time consuming, ridiculously complicated or impossibly hard. If you get […]

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  • Looking at SEO From Google’s Perspective

      For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report focuses on user experience, content, social signals, backlinks and technical aspects. Here’s a quick round up to give you an insight […]

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  • More Advice About Creating Google Adwords Ads

      In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you a lot of room to play with when it comes to writing your ads. Other than your URL, you get a heading (25 character limit), […]

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  • Creating Adwords Ads With Added FOMO

      What the hell is FOMO? It’s the holy grail marketers love. It preys on the insecurities of the buyer. It’s the Fear Of Missing Out. It can be generated through time limited offers, limited stock etc.. – you know, the type of thing that people won’t want to miss out on. That’s why FOMO […]

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  • 2015 Ranking Factors Survey

    Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to bring you these infographics from Moz. Every couple of years, Moz asks the brightest […]

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  • Are You Mobile & Responsive?

    It’s happening whether you like it or not. Mobile marketing is the new black and as such, you need to be part of it. Your website has to be responsive (so it can be viewed on any device) and mobile if you want it to be loved by Google and your customers. I stumbled across […]

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