• Is Your Content Keeping Up with Customer Expectations?

    Customer expectations have changed a lot over the last few years. Money is a lot tighter than it was, and buyers are savvier. There was a time when this type of thing worked: Company: “Welcome to our website. We are the market leader. We pride ourselves in our customer service. BUY NOW!” Consumer: “Great. They […]

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  • Get More Customers by Generating More Referrals

    Unless you happen to be in the enviable position of having more work than you can handle, you’re on the hunt for new customers.  The problem is attracting customers costs money so it’s important you find the most cost-effective way of finding them. You have your website, email marketing, other online marketing strategies, but are […]

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  • How To Give Your Sales A Boost

    Every business owner wants to sell more.  You’ll expect me to bang on about the importance of your content and how that is the only thing you need to boost your sales.  If I did, you’d think it was a load of BS in an attempt to gain new clients. That’s why I’m not going […]

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  • Starting A Business Can Be As Daunting As Childbirth

    This is a post I wrote a few years ago. That was back in the early days of Briar Copywriting. Twelve years on, I’m still going so I guess I must be doing something right. Starting your own business like the perfect work solution. However, it’s tough. There’s no safety net, no regular income, many […]

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  • Are You A Leader Or A Bully?

    Leadership isn’t something I usually talk about on my blog, but I believe it’s an important thing to address. After all, you can have the best marketing strategy known to man pulling in a shed load of clients, but if your team are not pulling together, your business will fall apart. In that sense, a […]

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  • Your Emails Are Offending Potential Customers

    When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because a vast number of companies are still sending emails to recipients who have not opted in to receive their messages. Therefore […]

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  • 6 Ways To Increase The Trustability Of Your Website

      Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a great offer, exceptional product or service, and outstanding customer service, you need trust to sell. In a face-to-face situation, you can use your charm to build a trusting relationship. However, selling online […]

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  • Avoiding The Freelance Client Famine

      On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s not quite that easy. When you freelance there’s no sales team around you delivering work – you have […]

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  • How Are You Going To Write That Article?

      Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being invited to contribute an article to one of your industry’s leading titles (whether online resource or physical magazine). They give you some vague guidelines (usually word count) and […]

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  • Copywriters Do More Than Write

      If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business, which is why every company should use one. But their skills go beyond writing. Let me explain. Making […]

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