• A Cautionary Tale: Be Open-minded When Working With a Copywriter

    Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision to make sometimes, especially because of the impact it will have on your costs. However, it’s important to focus on the long-term benefits. Let’s take content outsourcing as an example. By that, I don’t mean […]

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  • Customer Letters – What Do They Say About You?

      Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of conversational communication on their website and social media channels. Slowly, they are dragging themselves away from the starchy corporate image of old as they realise that their customers want cosy, friendly, chatty […]

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  • Freelance Work Drought – How to Deal With it

      I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods of ‘work drought’. That is a phenomenon that, as a freelancer, you will experience at some point during your career. When it does happen it’s not because you’ve suddenly become really bad […]

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  • How Involved Should You Be in Your Copywriting Project?

    Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content. The thought of writing it sends shivers down your spine, so you decide to commission a professional copywriter instead. After sending out a brief to your shortlist, all the quotes are in. […]

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  • 17 Ways a Copywriter Will Help Your Business

      It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t provide. Working on a freelance basis, their experience is incredibly wide and varied meaning they can bring a unique […]

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  • What Online Retailers Can Learn From Their Customers

      Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be marketing to them. Today’s “always on” culture has formed a new breed of consumer. They want things now; they want to hear about stuff that’s important to them […]

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  • How to Gain More Positive Customer Reviews

      Reviews, testimonials, or whatever you call them are a fantastic way of attracting new business. Potential customers are more likely to believe their peers about the level of your service and quality of your products that what you tell them on your website and in your brochures. The problem is, getting your customers to […]

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  • SME Marketing – Plural and Singular?

      This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look at the pros and cons of each approach. Taking the singular path There are a lot of businesses out there run […]

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  • Correcting Those Ooops Moments

      There is one thing you and I have in common – we’re human. That means one thing. Things go wrong sometimes. Yes, it happens to everyone, so the next time someone tries to make you feel bad when you make a mistake claiming they would never do something so stupid, smile to yourself because […]

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  • 6 Reasons Why Your Business is Failing

      Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide a service that doesn’t need a huge start-up investment), which is a recipe for disaster. Jumping in without thinking, or getting caught up in things […]

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