• What a Copywriter Does (Other Than Write)

    Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the copywriter must meet with the client. Face to face is ideal, but geography can sometimes throw a spanner in the works there, so telephone, Skype […]

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  • Long Live the Lifestyle Business

    “Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was mum to two small boys (now mum to two hulking great teenagers) at the time and yes, I […]

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  • Freelance Hero Worship – is there room for it in business?

      At every stage of your life you’ll have a hero. I’ve flitted from Hartley Hare (Pipkins) to the Banana Splits, to Duran Duran and all manner of movie stars I shan’t bore you with. You want to be like them…no scrap that…you want to be them. You want their lives, their personalities; you want […]

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  • What’s the Future of SEO?

    Google has been throwing all manner of birds and animals at us recently in an attempt to improve user search experience. Plus, unless you change your Google settings, many of you are seeing local search results rather than county-wide ones. Some may say that’s a good thing, but what about for all those small businesses […]

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  • The Perfect Marketing Partnership

    Does this sound familiar? After a lot of soul searching you finally decided to get your business idea off the ground. It starts gradually, but little by little your customer base grows and your time moves from marketing to filling orders and customer service. The problem is, once that initial rush of customers have been […]

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  • Generate More Leads and Gain More Customers

    This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we thought you’d like to read it too. That is what every business owner wants, right? Customers are what keep your business afloat, so you constantly need to be out there drumming up new business. But what’s the best and most effective way […]

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