• Link Building in 2016

      I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has links to/from authority sites. The only thing that’s changed is Google’s crack down on […]

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  • 2015 Ranking Factors Survey

    Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to bring you these infographics from Moz. Every couple of years, Moz asks the brightest […]

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  • 5 Simple SEO Tips Overlooked by Bloggers

      You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results. You already know about the basic SEO stuff to do with on-page factors and link building, but there are a myriad other factors that get overlooked. […]

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  • Rand Fishkin Reveals Why Your Links Aren’t Boosting Your Rankings

    As a copywriter I’m not an SEO expert, but have a rough working knowledge of how to go about it to help my site rank well. The world of search engine optimisation is constantly changing and keeping pace with it can be a real challenge for people like me. That’s why I regularly trawl the […]

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  • How to Spot an Unnatural Link

      Google is cracking down on dodgy links. Sites are being penalised left, right and centre so it’s vital you know what constitutes an unnatural link to make sure you don’t fall foul of Google’s wrath. An unnatural link (in simple terms) is a link that only exists to manipulate the page rank or search […]

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  • The Importance of Link Building

    Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to be and so the higher it will rank. Therefore every external link pointing your way acts as a […]

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  • Effective Anchor Text

    One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many people, that just involves using their keywords as their anchor text. […]

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  • How to Link Build Well

    When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine […]

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  • How to Write Great Headlines for Articles

      Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to […]

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  • Becoming a Better Blogger

      You’ve heard it time and time again that blogging will help your business’s online exposure. You’ve probably got your blog set up ready to go but there’s a question lurking in the back of your mind… How do I start blogging? If you’ve got this far you’ve probably already answered the question “why do […]

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