• Yes, Your Copywriting Project Does Need Research

      Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in the enquiries I have been receiving. One or two, once they have received my proposal and quote, suddenly announce: “It’s OK, you don’t need to […]

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  • Market Research

      Finding out what they really want There is one sure fire way of finding out what your customers are looking for – ask them. They can tell you if your products/services are providing what they’re looking for, whether your customer service is hitting the mark and how they would prefer to interact with you […]

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  • What Do Your Customers Want?

      Yes, I know – if you could answer that, marketing your business would be a doddle. You’d be able to second guess precisely what they want, provide it for them and keep them happy forever. That’s a nice dream but it will never be a reality. The dilemma is that your products and services […]

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