Marketing

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• How to Make Your Business Stand Out

  Pick me! Pick me! People don’t talk anymore. The traditional High Street is long gone. Customers no longer get to see who they’re buying from in person. All interaction is done online, through chatbots or social media. Because every business appears to be jumping on this virtual bandwagon, it’s becoming harder and harder to differentiate […]

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• Your customers don’t give a s*** about you.

  Savvy marketers know their customers don’t give a damn about their company. Customers are only interested in one thing – themselves. As soon as you get your head around that, and start disruptive marketing, you won’t be able to stop selling. Disruptive marketing is the new black. Realising that your customers aren’t interested in you […]

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• 3 Easy Ways to Get More Website Conversions

  What are website conversions? Well, just because people visit your website doesn’t mean you’ve hit the jackpot. You only win when your site converts them – i.e., convinces them to take action (sign up for a newsletter, buy, register for an event, download a report etc.). How can you maximise your chances of that happening? […]

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• Evergreen Marketing – How to achieve forever marketing

  Here is a gem from the archives. Creating ‘evergreen marketing’ is the perfect way to keep your business in plain sight of your audience. Find out how you can achieve this by reading on.    Wouldn’t it be cool if you could produce a piece of marketing collateral that will promote your business forever? Do […]

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• Marketing copywriting should always be simple

  Your marketing copywriting should always be simple. “My audience is highly educated.”   “Everyone in our industry speaks like this. It’s expected.”   “I want to sound intelligent and complex phrases achieve that.”   “Of course, my customers know what our acronyms mean.” Those are just a few of the objections I hear from clients […]

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• Stop Skimping on Your Marketing Content

  How important is your business and its marketing content? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create […]

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• Get Your Marketing Content up to Scratch or the UK Market

  Marketing content is country-specific. This article from my archives is getting an airing again because it’s something that’s often overlooked when companies try to break into new markets. Although the focus is on the UK, the sentiment remains for any global market.   Marketing content is country-specific.                 […]

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• Inject Life into Your Marketing

    [This blog was first published (under a different name) way back in 2011. But despite its age, I decided to give it a little revamp because its sentiment is just as relevant today.] If you’re in business, you have to get into marketing. Large corporations have dedicated marketing departments who take care of everything, […]

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• Is Your Marketing Up to Scratch for the UK Market?

    Marketing is marketing, right? When breaking into a new market, all you have to do is launch a translation of your website, and away you go. If only it were that simple. Unintentional offence There is so much to take into consideration when entering a new market, regardless of whether they speak the same […]

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• Google isn’t Killing Your Business, You Are

  I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as it was back then. Despite what many marketers think, Google is not God.   A quick tweak of their algorithms can make your traffic plummet overnight, […]

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