• Get More Engagement From Instagram

      As a copywriter, Instagram isn’t a social media channel that I’ve used for business. Yes, pictures of my dogs appear on it now and then, but that’s as far as it goes. But as one of the fastest growing social media platforms with over 200 million users, which gets 15 times more user engagement […]

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  • Top Marketing Trends For 2016

      Creating a winning marketing strategy would be so much easier if you knew what the future held. New trends are driven by customer demands and technological advances and trying to keep up with all the new thinking can create a very real headache. So what’s just around the corner? What will 2016 bring? While […]

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  • What Online Retailers Can Learn From Their Customers

      Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be marketing to them. Today’s “always on” culture has formed a new breed of consumer. They want things now; they want to hear about stuff that’s important to them […]

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  • Too Many Copywriters Spoil the Copy

      Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet and design rather than thinking about the content that has to be generated. Have you noticed that? The copy is always […]

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  • How to Combat the Fear of Being Ripped Off

      At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked for 30 seconds before giving up the ghost, or the ‘get rich quick’ scheme you fell for hook line and sinker. Whatever it was, it really hacked you off and you vowed […]

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  • Using Hashtags the Right Way in Your Marketing Strategy

      A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short trip was Nick Grimshaw (Grimmy) from Radio 1’s breakfast show. He was talking about one of his pet hates – the hashtag. I nodded silently as he ranted about how he was […]

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  • How to Launch a Successful Marketing Campaign [Infographic]

      You’re well into the new year now (well, a couple of weeks) and you’re thinking about projects for the next 12 months. Over the holidays a seed of an idea began to grow in your head and now’s the time to breath life into it and watch it grow. But how? What should your […]

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  • Experience Doesn’t Make The Best Copy

      One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and say no (assuming I don’t have any experience). Being the well brought up young lady that I am, I always tell […]

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  • How to Create a Powerful Online Profile

      Being loud and proud is what online marketing is all about. It’s never been easier to reach out to your customers as it is today. With the millions of internet users out there, your products and services can now enjoy a global audience. But how do you make sure they hear your message? How […]

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  • How to Write Sales Copy That’s Invisible

      No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing to bet that, at some point, you’ve fallen at one of hurdles that determines its effectiveness: It’s full of we It’s a blatant sales pitch […]

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