• The Top Social Media Management Tools of 2015

      Social media management tools have been huge this year, but with so many to choose from, how can you be sure you get the one that’s right for you? After a bit of a surf, I came across an infographic by G2Crowd. They’ve analysed thousands of user reviews to work out which ones are […]

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  • 10 Reasons Why People Don’t Trust Your Website

      Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet you or your team and therefore has to take your website as gospel. Placing that much trust in a company is quite scary, which is why your website […]

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  • 5 Ways to Add Power to Your Writing

      If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a conversational tone and in a way that your audience can relate to. OK, that’s fair enough, but how do you do that? How can you be sure your […]

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  • Top 5 Marketing Trends for 2016

        The world of marketing moves faster than a fast thing. Just when you think you’ve got is sussed, everything changes and while you’re still getting your head round the latest concept everyone else has dashed off to try something new. Surprise, surprise, things are set to shift again in 2016 so here’s a […]

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  • If You Want a Great Video Get a Great Script

      What came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from the script. The problem is, all too often, it’s an after thought. Getting inside your viewers’ heads A video will only […]

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  • When Do You Start Selling To Customers

      Your business will only survive if you and your sales team sell. That’s a given. So when, in your opinion, does that selling process start? Is it from the initial phone call, email or visit to your shop? Nope, you’re way off. Granted, if you were to define the act of selling it would […]

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  • Are White Papers Going The Way of The Dinosaurs?

      “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” Wikipedia   White papers are regularly produced by large corporates […]

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  • How to Gain More Positive Customer Reviews

      Reviews, testimonials, or whatever you call them are a fantastic way of attracting new business. Potential customers are more likely to believe their peers about the level of your service and quality of your products that what you tell them on your website and in your brochures. The problem is, getting your customers to […]

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  • The Death of the High Street Store – Infographic

      Online sales are booming. Gone are the days when you would have to traipse round town, going in and our of every shop, trying to find that illusive thingamabob you’ve been looking for. No longer do you have to drive from retail part to retail park trying to find the best deal on your […]

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  • The Benefits of a Neutral Copywriter

      First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all shapes and sizes. Some will only write for online marketing, others specialise in offline media. Then there’ll be those that only […]

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