• SME Marketing – Plural and Singular?

      This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look at the pros and cons of each approach. Taking the singular path There are a lot of businesses out there run […]

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  • Making an Impact With Repurposed Content

      What is repurposed content? It’s recycling; creating something new out of something old. Repurposing is a fantastic way of re-sharing your old content, but that doesn’t mean just re-sharing on social media. The content you’re re-sharing can be anything – white papers, reports, blogs, articles, videos, podcasts etc. Of course, as you’ve probably guessed […]

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  • Can Cold Calling Really Work?

      I hate cold callers. The last thing I want is some random company calling me to try and sell me something I’m not in the market for. To be honest with you, even if I was, I wouldn’t buy from a cold caller on principle. Why should I have my working day or, even […]

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  • Correcting Those Ooops Moments

      There is one thing you and I have in common – we’re human. That means one thing. Things go wrong sometimes. Yes, it happens to everyone, so the next time someone tries to make you feel bad when you make a mistake claiming they would never do something so stupid, smile to yourself because […]

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  • The Power of You

      You. A simple word that doesn’t get used enough in my opinion. When you use ‘you’ in your marketing it does something magical; it makes the reader believe you are talking to them. That’s a pretty powerful thing to be able to do because it drives engagement and makes whatever you’re saying personal to […]

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  • Successful Summertime Marketing

      How do you know when you’ve hit the summertime marketing period? OK, smarty pants, yes the warmer weather is one indication, but here in the UK you can be waiting a long time for it to warm up. I’m thinking more about the quiet office; the phones stop ringing; clients and staff are jetting […]

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  • How to Stay Connected Without Being a Pain

      As a business owner you’ll come across a lot of people at networking events, trade shows, through social media and just during your day-to-day activities. Always thinking about the next big opportunity, you diligently record their contact details so you can stay in touch. Every so often you send them a personal email to […]

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  • How to Get The Website of Your Dreams

    When starting out in business, you’re eager, optimistic and have fairly high expectations of what you want to achieve. The only problem is those high expectations come at a price and not one generally, that your start-up budget can stretch to. Let’s take your website for example. This is going to be your online store […]

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  • How to Make Your Copywriting as Powerful as Apple’s

      Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so important? Well, without them you’ll just be creating a wishy-washy marketing campaign that will fall flat on its face. The audience you are writing for want to know why they should buy […]

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  • Are You Mobile & Responsive?

    It’s happening whether you like it or not. Mobile marketing is the new black and as such, you need to be part of it. Your website has to be responsive (so it can be viewed on any device) and mobile if you want it to be loved by Google and your customers. I stumbled across […]

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