• Does Your Brand Need a Tagline?

    A tagline has always been seen as an important part of your brand’s marketing, regardless of your company’s size. In a few short well-chosen words, it sums up your brand’s promise, but is it still relevant today? Just look at some of the biggest companies around like Amazon, Apple, eBay and Google, they don’t rely […]

    Read more

  • Marketing on Mobile – Infographic

    I love to search the web for the latest thinking in all things marketing, so was interested to come across this infographic on the Marketo blog. You already know more and more people are using their mobiles for search, purchasing, messaging and also Internet of Things devices that help them monitor their fitness, home heating […]

    Read more

  • What Should Your SEO Be Doing?

        Unless you’re living search engine optimisation night and day you probably can’t answer that question in any depth. The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either. That makes is a tad difficult for you to sift out the good from […]

    Read more

  • What’s the Most Important Part of Your Landing Page?

    What is it? Is it the headline? Perhaps the first paragraph? How about your offer? Or, maybe it’s your call to action? No, hang on, what about the font and design that you use? What about the sign up form? If you listen to the copywriting great, David Ogilvy, he’ll tell you that: “On average, […]

    Read more

  • How to be Unique in Your Market Place

    You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference that no other company can offer. The problem is if you sell widgets, the chances are your widgets are very similar to those that your competitors sell. Sure, […]

    Read more

  • The Rise of The Selfie [Infographic]

    The Selfie is fast becoming a popular form of marketing for companies. What began as a harmless bit of fun, taking a snap shot of yourself in an interesting (or not so interesting) place, has turned into something exploited by celebrities to grab a few extra headlines and now, something that’s being adopted by businesses […]

    Read more

  • What Makes a Website Successful?

      Yes, being a copywriter I’m slightly biased on this one and, if pushed, would have to say it’s the copy on your website, but that’s not what this post is about. That’s right, I’m not going to talk about copywriting. The one thing that makes a website successful is the one thing that’s constantly […]

    Read more

  • How Video Will Get Your Business Noticed

    The best marketing strategy your business can have is a varied one. Just publishing high quality content, although important, isn’t enough. Your customers are all very different (even though they face common issues which bring them to you) and like to receive information in different ways. That’s why the content you produce should be in […]

    Read more

  • How Important is Your Company’s Name?

    How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants a name that’s memorable, but is that the only way to get your business noticed? I don’t think so. Granted, a catchy or clever name […]

    Read more

  • Marketing Your Marketing

    This post first appeared on our sister blog, FreelanceCopywritersBlog.com, but we wanted to share it with you too. Everyone knows that content marketing is the way to go. With SEO becoming more social, it’s essential that businesses start to get great information out to their potential customers, to remain visible in the search results. But […]

    Read more