• What is a Bad Sale?

    Surely every sale is a good one, right? It means money in the bank, a (hopefully) happy customer and a bit more stock off your shelf. But not every sale you make is necessarily going to make you money. Confused? What if I were to mention the word ‘coupon’ or ‘voucher’? Are you beginning to […]

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  • Does Your Business Need a Website to Succeed?

    You would have thought the simple answer to that was yes, but it would seem as though some business owners still need convincing. According to the Office of National Statistics, 21% of small firms still don’t have websites, which is astonishing. They are mainly plumbers, florists, small retailers, decorators etc., who rely on word of […]

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  • The Similarities Between Networking and PR

    When you’re in business you have to network. It pains me to write that statement because networking is one of my most hated activities. Walking into a room full of strangers is terrifying, trying to break into a conversation is excruciating, basically, it’s not my favourite way to spend a few hours. The daft thing […]

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  • How Ecommerce Sites Can Sell More

    Trust is one of the key elements of any sales process. High Street store owners enjoy the advantages of being able to display their wares for their customers to browse and face-to-face contact to persuade and allay fears. But what about the online retailer? They only have their ecommerce website, a few pictures and some […]

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  • How to Get People to Love Your Marketing

    You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers to love what you do? In a word – engagement. Every thing you do must make a connection with them in some way. To give you a helping […]

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  • The Perfect Marketing Partnership

    Does this sound familiar? After a lot of soul searching you finally decided to get your business idea off the ground. It starts gradually, but little by little your customer base grows and your time moves from marketing to filling orders and customer service. The problem is, once that initial rush of customers have been […]

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  • The Art of Subtle Self-Promotion

    Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that self-promotion will have an impact on how you’re perceived by others.   I am a God Don’t be […]

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  • Marketing and Advertising – Just How Different Are They?

    This post first appeared on our sister blog, Freelance Copywriter’s Blog – but we wanted to share it with you too. If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful. If you cast your mind back to the bad old […]

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  • Your URL is Important – Here’s Why

    Did you put much thought into choosing your website’s URL? Is there any point in thinking too hard about it, or will any old thing do? Well, the idea behind your URL is to describe what a website or page contains. This helps both the reader and the search engines to work if it is […]

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  • What Makes a Marketing Campaign go Viral?

    You know what it’s like, your boss calls you and the rest of the marketing team into his office and announces: “Right guys, big push this quarter, we’re going to create a viral video – any ideas?” While his enthusiasm starts to bubble over the rest of you sit in despair because you know that’s […]

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