• Using YouTube for Keyword Research

      Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services) and probably their geographical location. For many people, the primary tool used is the Google Adwords Keyword Tool. […]

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  • Does My Business Need a Website?

      Despite living in a virtual age there are still many businesses out there resisting the urge to have a website. Some of the common arguments about not buying into virtual real estate are: It wouldn’t suit our customer base We get enough customers without having an expensive website I don’t understand all that computer […]

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  • Video Marketing on Your Website

    The first thing your website has to do is engage your reader. Granted, the design of your site and its copywriting will go a long way to persuade your reader that you are the company for them. But how about getting a bit more personal? Be visual with video More and more companies are using […]

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  • Content Marketing–How to Make a Splash

    What is content marketing? It’s all about building your reputation as an expert online. That doesn’t mean posting loads of mediocre articles and blogs in the vain hope that someone will read them. Content marketing is about providing quality, informative and interesting information that will add value to your readers. The 3 elements of content […]

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  • Making Yourself Heard by Blogging

    The power of a blog is a wonderful thing. It gives you the opportunity to get your personal view of things out there in the open where others can read them. You can share tips and advice. Engage your worldwide audience and share your knowledge to position yourself as an expert in your field. You […]

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  • Google Instant Preview

    The SEO Low Down Google is constantly changing. It loves to keep internet marketers on their toes by changing the goal posts every so often. One of the most recent changes that you’re bound to have noticed is the introduction of Google Instant Preview. Now, when you enter a search term in the Google search […]

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  • How To Write Great Email Marketing Copy

      Email marketing is an excellent way to your message out to potentially thousands of people instantly and relatively cheaply. But if you don’t do it right your emails will simply be deleted and remain unopened. So successful email marketing doesn’t start when you begin to compose your email copy, it starts when you begin […]

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  • Become a Better Blogger

      Why do you want to blog? That’s the first question you need to ask yourself. You’ve probably read quite a few, seen people become established experts and gather loads of loyal readers. In fact it’s probably the content of your favourite blogs that has inspired you to become a blogger. So how can you […]

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  • Blog For Readers

      People blog to get readers. Those readers then (hopefully) see them as an expert in their field, grow to trust their opinion and consider doing business with them. Producing great blogs will facilitate this trust process, but your blogging platform and look will also have an impact. Prolific blogger will write numerous posts. A […]

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  • Article Marketing–Quantity or Quality?

        If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those […]

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