• Should You Invest in Email Marketing or Sales Letters?

    Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure.  Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]

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  • Why Isn’t Your Website Converting Visitors into Customers?

    Your website conversion rate is vital. Your website has one function: to sell.  I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have to sell; it’s just for information.’ No website should ever be for information.  My website isn’t ecommerce, but it’s where I show people what I do, why I […]

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  • Copywriting By Marketing Agency vs Freelance Copywriter

    Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting by marketing agency On the face of it, you may think that getting all your marketing work done under one […]

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  • Marketing: Expectations vs Reality in relation to copywriting and content

    Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for the first time, it’s essential you don’t let your marketing imagination get away from you.  It’s easy to sit in your boardroom and come up with a content marketing strategy that gets you excited. The […]

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  • Is Your Marketing Glass Half Empty or Half Full?

    Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done at home. Over the past few months, there have been umpteen trades coming and going working on my kitchen and garden.  It’s been fascinating studying how they interact with me, their customer. […]

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  • Plain English Doesn’t Mean Dumbing Down

    Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression that the writer’s job is to make them (the client) appear intelligent.  Wrong.  You copywriter is working on your behalf, but […]

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  • Copywriting That’s Different Wins Every Time

    What is the biggest mistake my copywriting clients make? Asking for their content to be “just like their industry norm.” No, no, no, no, no. The whole point of your website (brochure, or whatever other piece of marketing collateral you’re working on) is to make you stand out as being different from your competitors.  I […]

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  • Why Calls To Action Are Vital

    I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to use them for fear of coming across too ‘salesey.’ But that’s nonsense. If you don’t include a call to action how […]

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  • Scrooge Sucked At Marketing. Don’t Be Like Scrooge

    Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is important to you, you can splash the cash (in a responsible way). That might sound like a daft question, but I feel it has to be asked.  Why?  […]

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  • How To Create A Winning Offer

    Let’s face it, you can have the hottest copy this side of the sun, but if your offer is crap no one will buy. It’s easy to blame a lack of sales on your writer, designer, the time of year, phase of the moon, or another variable. However, it’s more likely to come down to […]

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