• Copywriting–Quantity or Quality?

      If you are an avid reader of marketing blogs you’re bound to have come across the old saying ‘content is king’. Internet marketers across the globe have been telling us that if you want more organic traffic to our websites we need to generate more content—but not any old content, targeted content containing relevant […]

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  • What is Keyword Research?

      As an online marketer, it is vital you get your head around the various concepts of search engine optimisation. This is the most effective, long term solution to achieving great Google rankings. It’s also probably one of the most cost effective. But many companies are still opting for PPC campaigns instead. Although they can […]

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  • How Effective is Your Social Media Marketing?

      Loads of companies are now using social media – applications like Twitter, LinkedIn, Facebook and blogs are transforming the way they interact with their market. Are you using social media? Are you monitoring its effectiveness? I’m guessing you answered yes to the first question and went quiet, or whispered no to the second. Blindly […]

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  • SEO Copywriting–It’s All About Your Reader

      On the one hand you have your reader, on the other the search engine spiders. So who do you concentrate on? All too often, the copy on most websites seems to place the importance on the spiders—big mistake. Their copy is crammed with their keywords because the businesses are fixated on getting to the […]

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  • Why Your Call to Action Matters

      What is the one vital aspect of copy that is often missed? The call to action. It’s true that copywriting is about building rapport with your readers—you have to get to know them, understand what makes them tick and befriend them. Perhaps that’s why people shy away from actually telling them what to do. […]

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  • Why You Should Always Review Your Writing

      Have you ever written something, thought it was the best thing since sliced bread but then, when you’ve gone back to it after a few months or even years later, cringed at how awful it was? I have. I used to write a lot as a child and had a little notebook I’d write […]

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  • How Social Media Can Help Your Email Marketing

      Businesses everywhere are beginning to appreciate the benefits of email marketing. It is a form of marketing that can be done cheaply and on a massive scale. It’s never been so easy to get your message out to your market place. But not only is it fast, its results are also measurable. With today’s […]

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  • Boost Your Traffic Through Blogging

      How’s your website doing? Are you getting loads of traffic or is it floundering? If people aren’t finding your website it might as well not exist. Of course the best way to get found is through the search engines. But even if your site has been structured well and it contains good SEO copywriting, […]

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  • How to Write Great Blogs

      There are masses of blogs out there, some great, some not so great. Everyone seems to have something to say, so how can you make an impact in the blogging world? The best place to start is to look at the structure and presentation of your blog posts. How you write and the way […]

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  • Have We Seen The Death of The Brochure?

    The brochure – once the main marketing force of many companies, has now become a bit of a dinosaur. With more businesses than ever turning to online marketing, is the humble brochure about to be consigned to the annuls of history? As more people turn to the internet to find goods and services (both locally […]

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